I drink coffee and stick cloves into oranges - getting ready for the excursion..

The aromas of citrus and cloves remind others of winter. People passing by my table smile. Orange-clove therapy also works for me: I joyfully run out into the street, and there is snow... the first of this year.

Hello, Christmas excursion! No, today is my birthday. Children are wonderful and parents are amazing!

I am often offered to lead excursions for children, considering it something quite difficult. In my opinion, a children's excursion is an amazing thing, simple and complex at the same time, but it is important that you immediately feel dedication, gratitude and love from the children.

What is the most important thing in a children's excursion?

A few tips for moms, dads, grandparents who walk around St. Petersburg with their children and want their children to listen and hear your historical stories:

1. Think in vivid images that children understand.

First, you yourself must see the image of what you are talking about. The picture should be colorful, detailed and evoke feelings for you personally.

For example, the gardener Eliseev grew strawberries in the greenhouse for Count Sheremetyev at Christmas. The guests are in amazement, the count exclaims in excitement: “Ask for what you want!”

I imagine everything very vividly: the count’s doublet, the wicker basket, the snow outside the window, frost down to -40 and the aroma of strawberries. So it's easy to tell. And questions arise naturally for the children: “What happened next, what do you think?” If the picture is bright, then the guys can easily come up with ideas and immerse themselves in the story. Where did the Eliseevs go when they became free? What did you start doing? Was it easy for them in St. Petersburg? What would you do in their place if you had 100 rubles? And here it would be good to move from words to action.

2. Find a thing, a detail that characterizes your hero, story.

It’s easier, of course, to use an illustration, picture, photograph. But the best thing is to find a thing that you can touch, smell, and guess the riddle associated with it. For example, with the Eliseev merchants, I give the guys an orange, with the letters of their surname written in carnations on it. The letters are scattered and you need to form a word from them (Eliseev began selling oranges on Nevsky Prospekt).

When talking about Peter I, I like to give children a map of the area of ​​St. Petersburg in the 18th century and suggest rough plan city ​​(this is for older children, of course). When we go to the Photo Salon, I give a photograph and suggest that you find the point from which it was taken. In the Summer Garden I invite the children to sculpt some of the sculptures themselves. Everything that the children touched and made an effort to solve will be remembered by them for a long time.

It’s not easy to find something that hits the mark, as they say, but the process itself is worth it! For me personally, this is the most interesting thing about the excursion: the process of searching for that very historical detail.

3. Less is better, but better.

Children do not remember dates, especially when they are standing, listening to even the most interesting stories for 5-7 minutes at most. Therefore, the entire historical story should be packed into 15-20 minutes, and the entire excursion into 1.5 hours maximum.

And after such an immersion, leave children with a desire to learn more, but on their own. It’s not like “I told you everything, but now I remember, listen to me carefully.” No! Fill your communication with dialogue, searching, jogging, photographing and discovering places.

4. Encouragement, prize, snack at the end of the historical walk.

After the excursion we go to lunch, dinner or afternoon snack. It will be great if the food you offer the guys is related to today's walk. Maybe not all of it, but again the detail will be remembered for a long time and will make the meal “historical” and exciting. And even if you feel like the kids are tired of historical information, you can just say that this is what our hero loved.

If you have boys and you have visited the Suvorov Museum, then eating buckwheat porridge and cabbage soup in bread is a must. And if your heroes are emperors, take with you a lace napkin and a couple of porcelain plates. Even on military campaigns, emperors ate simply, but always with silver and on porcelain. And this day will be special.

5. And the last thing, my favorite: it’s easy to forget everything they tell you and everything they show you, but we will never forget the atmosphere when we feel good.

Be surprised, play, discover history with your children! The love for the city is inside us, and the child feels and understands everything, we just need to talk about this love creatively. I have approximately the same approach to adult excursions. And even if colleagues in the workshop do not always understand this, awakening the inner child in a serious adult is very exciting!

On the screensaver is a fragment of the photo jasoncedit/Flickr/CC BY-NC-ND 2.0

The mos.ru portal decided to figure out where the routes come from and what makes people go on excursions around the city. How to see among skyscrapers and cars ancient city? Where is the utopian house located? Who comes up with city tours and who goes on them? How to plan a route correctly and make a person listen carefully? The leading guide of the City Tour Bureau of the Museum of Moscow, Larisa Skrypnik, spoke to mos.ru about the pros and cons of being a guide, about the mysteries of Moscow and the best excursionists.

— It seems that everything about Moscow has already been told, all the city labyrinths and nooks and crannies have been traversed, and suddenly new route, a new excursion - how is this possible?

— The Moscow Museum, where I work, celebrates its 120th anniversary this year. And all these years, the museum staff has been studying the city, its history, monitoring all the changes that are taking place in the metropolis. Our collection contains thousands of documents, books, photographs that are still being researched. This alone already gives many reasons for a new look at even the most trivial excursions.

There is, of course, a mandatory block of excursions. As a rule, this is a sightseeing tour of Moscow, Red Square, historical center, which are intended specifically for the first acquaintance with the city - for those who want to learn about the city in which they live. There are quite a few of them - as experience shows, Muscovites often don’t know the city well. It seems to a person: I’m here, I’ll have time to do everything - and he passes by interesting places without paying attention to them. But when interest is shown, a person, as a rule, becomes our regular client. That is, someone who came once begins to come constantly. It is very joyful to see how, year after year, the popularity of pedestrian and bus excursions is growing: more and more citizens want to know as much as possible about the capital.

But there is another block of routes - those that we come up with ourselves. These are always unusual walks where we show the city from a new side. They can be thematic, dedicated to certain dates or events. So, we are constantly developing new routes through unexplored Moscow. We really want to show our favorite city from different sides; I want the participants of the walks to fall in love with Moscow just like us. And such excursions are usually in great demand.

— Can you tell us more about such routes?

- Was interesting story during the celebration of the anniversary of Nikolai Vasilyevich Gogol. We were approached with a request to come up with a walking tour of Gogol’s places. Moreover, they asked to show not only the monuments to the writer, which are located at a distance of 400 meters from each other, not only the temple of Simeon the Stylite, of which Gogol was a parishioner, but something else unusual. This is a challenge in a sense, I really love such things. It was necessary to do a walking tour and tell a lot, a lot about Gogol. As a result, with great interest for myself, I discovered more than 20 places associated with Nikolai Vasilyevich on Arbat. Not in Moscow as a whole, but only on Arbat. Exclusive excursions are born, for example, from such an offer - to help someone with a topic.

Or, for example, an excursion dedicated to 1612 in Moscow. She was not particularly in demand; no one ever asked to take her to these places. But when the request finally appeared, it turned out that it was really very interesting excursion. Of course, excursions are also born because you yourself really like something. I love architecture, and of course I came up with a walking tour of Art Nouveau. Routes may appear after you have read an interesting book. Now there are a lot of memoirs coming out, all sorts of works by pre-revolutionary Moscow scholars, which we did not know before. You read - and suddenly you see the area completely different, not the way you imagined it, and you get the idea to take a tour of this place and show Moscow from some, perhaps unexpected side.

- How does this happen? How is the excursion prepared?

— First, the search for material begins: reading specialized literature, diaries, going to libraries and, of course, studying the very area you are going to talk about. Sometimes, when you walk the streets, enter alleys, courtyards, you discover absolutely incredible treasures that people have never seen. For example, Nikitsky Boulevard is such a front street. But once, when I was preparing a tour there, I saw a metal gate with a door, behind which it was written that there was a shoe repair shop or some kind of hardware there. In general, the door is completely unpresentable-looking. But when I entered this gateway, I realized that this the whole city with labyrinths. Who would have thought that this could happen? People are always very interested in this. It’s as if you are immersed in the past, and you can imagine how you would feel if you lived in this house and your windows looked out onto this courtyard….

— You said that you have developed a tour of Art Nouveau, but this is not exactly Moscow style, what are you showing?

— Since this is a walking tour, it takes place between Ostozhenka, Prechistenka and in the side streets. This is both Isakov Kekushevsky’s apartment building and the architect Kekushev’s own house. This is the apartment house of the peasant Loskov. We had such wonderful peasants who could invite the best architects and build houses in the northern modern style. There are really not enough of them in Moscow; this style is mainly widespread in St. Petersburg.

— It seems to me that the most difficult thing in your work is to make people listen; not all guides and not always succeed in this.

— You just need to know and understand: people cannot endlessly listen to a set of some facts, even if they are quite interesting, they still need some kind of release. But it’s important not to just giggle about something, but to have it tied to the topic. And by the way, on excursions sometimes the participants themselves help to find such relaxing moments. I once had a wonderful girl about seven years old on a tour of Arbat and Arbat lanes. On Arbat, every building has a story, and you want to tell about everything. I started talking about the house with knights opposite Tetra Vakhtangov and said that, unfortunately, not all the knights had survived, and this girl told me: “But I can tell where this knight went.” I ask: where? She says: “The fact is that he fell in love with this princess,” and there is a “Princess Turandot” fountain near the Vakhtangov Theater, “he fell in love, went downstairs, bought her jewelry, but she did not accept the gift. So the knight got upset and left.” This is so lovely! Now I always tell this, such a vivid perception by a child of Moscow and its history.

— How long does it take to prepare the excursion?

- It depends on the topic. There are those on which a huge amount of literature has been written, and here you just need to select what interests you. There are topics that require serious preparation, maybe even requests, meetings with some people who have information on a particular area. The residents themselves tell interesting things. It's always a lot of work.

Selecting material is one of the most exciting moments, and here it is important to control yourself. You search, read, and it’s so captivating that by three o’clock in the morning you can find yourself somewhere on the other side of Moscow. Because when you are preparing material, one fact clings to another: but the name slipped through, and why not clarify... This is very difficult, but it is even more difficult to choose something when you have collected a huge amount of material and understand that it is impossible to tell everything , — it’s always a shame to remove some information.

Then comes another very important point: you must connect all the objects... It’s clear that if the excursion is thematic, for example our “Moscow Embassy”, then everything is more or less clear. And if this is a tour along the street and there are absolutely dissimilar buildings, absolutely different stories, but you have to somehow connect them with each other, you have to get a story.

I had a wonderful excursion, I led her along Volkhonka, and one of the excursionists, as an intelligent person, warned me in advance that she needed to pick up her child from kindergarten, so in 50 minutes she would leave quietly in English. And I’m leading a tour and I understand that 50 minutes have already passed, an hour has passed, and the woman is still with us. And I tell her: “Please excuse me, but it seems you need to pick up your child from kindergarten.” She says: “You understand, I can’t leave. You finish telling the story and the next thing is so catchy that we will now see further that I just can’t leave.” This was the right excursion, since it happened like this.

There are also purely technical, special aspects that also need to be taken into account: how to stand correctly so that everyone can hear you, so that you can react to the expression of your face, eyes, so that you can see tourists and at the same time do not interfere with their vision of objects; how to stand to show the object as much as possible; how to stand up so that you can talk about several objects without leaving your place. When you prepare an excursion, it takes extra time. For example, I’m walking down the street and, to the surprise of passers-by, I begin to run from one place to another, cross the street, come back, in order to understand where it’s better for me to put the group. And here you need to show your imagination.

There are many other nuances. For example, you need to take into account the location of pedestrian crossings: where are they located, is it convenient for you to cross from this side to the opposite side, so as not to return to this crossing through another crossing, to somehow go further along the route, because people are not interested in the same thing place to go back and forth. In general, this is actually a very big job.

— Let's try to name the pros and cons of your profession.

— I was asked this question on excursions... But it turns out that the disadvantages turn into advantages. Of course, this is a job that requires a lot of physical activity, because you need to move a lot both in the preparation process and during the excursion. And they sometimes last two or three hours, and sometimes six or seven.

The weather is not of our choosing, and our Moscow weather is not pleasant, let’s say, for most of the year. Next is that you are always working, because you must be on the topic of modern Moscow, know everything new that appears, new books about Moscow, new information, new objects. There is so much material that you will never be able to master it completely, but you always strive for it. As a result, you constantly train your memory, your mind, you are always on the move and constantly in the fresh air.

And people are different, and you make a lot of effort to keep attention. When this works out, I feel a tremendous moral uplift because I give my energy to people, and they give theirs in return. After an excursion I always feel emotionally charged. Everything is interconnected here, and if you like it, then you enjoy it more.

2.3. Planning an excursion route

Excursion route is the most convenient route for the excursion group to follow, facilitating the development of the topic. It is built depending on the most correct sequence of inspection of objects for a given excursion, the availability of sites for the group, and the need to ensure the safety of excursionists. One of the objectives of the route is to contribute to the most complete disclosure of the topic.

The main requirements that must be taken into account by the compilers of the route are the organization of the display of objects in a logical sequence and the provision of a visual basis for revealing the topic.

In the practice of excursion agencies, there are three options for constructing routes: chronological, thematic And thematic-chronological.

An example of a chronological route can be excursions dedicated to the life and work of outstanding people.

Excursions are organized on a thematic basis, related to the disclosure of a specific topic in the life of the city (for example, “Arkhangelsk is under construction,” “Literary Moscow Region,” etc.).

All city sightseeing tours are structured according to a thematic and chronological principle. The sequence of presentation of material according to chronology in such excursions is observed, as a rule, only when covering each subtopic.

Route development- a complex multi-stage procedure that requires fairly high qualifications and is one of the main elements of the creation technology new excursion. During development bus route you should be guided by the “Road Rules”, “Charter of Motor Transport”, “Rules for the Transportation of Passengers” and other departmental regulations.

Objects, depending on their role in the excursion, can be used as basic And additional.

The main objects undergo a more in-depth analysis, and the subtopics of the excursion are revealed on them.

The display of additional objects, as a rule, is carried out during moves (transitions) of the excursion group and it does not occupy a dominant position.

The route is built on the principle of the most correct sequence of inspection of objects and is planned taking into account the following requirements:

The display of objects should be carried out in a certain logical sequence, avoiding unnecessary repeated passages along the same section of the route (street, square, bridge, highway), i.e. so-called “loops”;
- accessibility of the object (site for its inspection);
- moving or transitioning between objects should not take 10-15 minutes, so that there are no too long pauses in the show and story;
- availability of well-equipped stops, including sanitary stops and vehicle parking areas.

It is recommended that at the time of the excursion you have several options for moving the group. The need to change the route in some cases is caused by traffic jams and repair work on city highways. All this must be taken into account when creating different route options.

The development of a bus route is completed by the coordination and approval of the passport and route diagram, calculation of mileage and time of use of vehicles.

Detour (detour) route

Detour (detour) route is one of the important stages in the development of a new excursion theme. When organizing a detour (detour) of the route, the following tasks are set:

1) get acquainted with the layout of the route, streets, squares along which the route is laid;
2) clarify the place where the object is located, as well as the place of the intended stop excursion bus or a walking group;
3) master access by bus to objects or parking areas;
4) time the time required to show the objects, their verbal descriptions and the movement of the bus (pedestrian group), as well as clarify the duration of the excursion as a whole;
5) check the feasibility of using the intended display objects;
6) select the best points for displaying objects and options for location of the excursion group;
7) choose a method of familiarization with the object;
8) for the safety of tourists’ movement along the route, identify potentially dangerous places and take measures.

Preparation of control text for the excursion

The text represents the material necessary for a full disclosure of all subtopics included in the excursion. The text is intended to provide thematic focus of the guide's story; it formulates a certain point of view on the facts and events that the excursion is devoted to, and provides an objective assessment of the objects shown.

Requirements for the text: brevity, clarity of wording, required amount of factual material, availability of information on the topic, full disclosure of the topic, literary language.

The text of the excursion is compiled by the creative group when developing a new topic and performs control functions. This means that each guide must build his story taking into account the requirements of the given text (control text).

The control text in most cases contains a chronological presentation of the material. This text does not reflect the structure of the excursion and is not built in a route sequence, with the distribution of the presented material at stops where the analysis of excursion objects takes place. The control text is carefully selected and source-verified material, which is the basis for all excursions conducted on this topic. Using the provisions and conclusions contained in the control text, the guide constructs his own individual text.

Based on the control text, excursion options on the same topic can be created, including for children and adults, for various groups of workers.

In order to facilitate the work of creating such options, the control text may include materials related to objects, subtopics and main issues that are not included in the itinerary of this excursion.

In addition to materials for the guide’s story, the control text includes materials that should make up the content of the introductory speech and conclusion of the tour, as well as logical transitions. It should be convenient to use. Quotes, figures and examples are accompanied by links to sources.

Completing the "tour guide's briefcase"

"Tour guide's briefcase" is the conventional name for a set of visual aids used during the excursion. These aids are usually placed in a folder or small briefcase.

One of the tasks of the "guide's portfolio" is to restore the missing links in the display. During excursions, it often turns out that not all objects necessary to cover the topic have been preserved. For example, tourists cannot see Historical building, destroyed by time; a village destroyed during the Great Patriotic War, etc. Sometimes it becomes necessary to give an idea of ​​the original appearance of the place on which the inspected building (residential neighborhood) was built. For this purpose, for example, photographs of a village or wasteland, panoramas of the construction of an enterprise, or a residential area are used. The task may also arise to show what will happen at the site being inspected in the near future. In this case, excursionists are shown designs of buildings, structures, and monuments.

During excursions, it may be necessary to show photographs of people who are related to this object or events related to it (for example, portraits of members of the Wulf family - friends of A. S. Pushkin - when conducting a tour of the "Pushkin Ring of the Upper Volga Region").

What makes the excursion more convincing is the demonstration of copies of original documents, manuscripts, and literary works, which the guide talks about.

And another important task of visual aids on excursions is give a visual representation of an object(plants, minerals, mechanisms by showing genuine samples or their photographs, models, dummies).

The "guide's briefcase" includes photographs, geographic Maps, diagrams, drawings, drawings, product samples, etc. Such “portfolios” are created, as a rule, for each topic. They are a constant companion of the guide and help make any journey into the past and present more exciting and useful. The contents of the “portfolio” are dictated by the theme of the excursion.

Visual aids in the “tour guide’s briefcase” should be easy to use. Their number should not be large, since in this case the aids will distract tourists from examining the original objects and distract their attention.

Members of the creative group, preparing a new excursion, select from the visual materials at their disposal the most expressive ones that can assist the guide in covering the topic. The method of demonstrating visual aids is tested along the route. Then recommendations for the use of “portfolio” materials are included in the methodological development.

Each exhibit included in the “portfolio” is accompanied by a sheet of explanation or reference material. Sometimes explanations are glued to the back of the exhibit. This annotation serves as source material for the guide when showing the exhibit to tourists.

The list of visual materials of a certain topic included in the “tour guide’s portfolio” should be clarified throughout the development of a new excursion topic.

Museums, exhibitions, and archives provide great assistance to excursion organizations in selecting visual materials for their “portfolio.”

Determination of methodological techniques for conducting an excursion

The success of the excursion is directly dependent on the methodological techniques of showing and telling used in it. The choice of one or another methodological technique is dictated by the tasks assigned to the excursion and the information richness of a particular object.

The work of the creative group at this stage consists of several parts: selection of the most effective methodological techniques for covering subtopics, methodological techniques that are recommended depending on the excursion audience (adults, children), the time of the excursion (winter, summer, day, evening), features display; determining methods for maintaining the attention of tourists and activating the process of perceiving excursion material; developing recommendations for the use of expressive means in the guide’s speech; selection of rules for conducting excursion techniques. It is equally important to determine the technology for using methodological techniques.

Determination of excursion techniques

The excursion technique combines all organizational issues of the excursion process. The authors of a bus tour, for example, carefully consider when and where tourists go out to inspect the object, how the tourists move between objects, how and when the exhibits of the “guide’s portfolio” are demonstrated, etc. The corresponding entries are made in the methodological development column “Organizational instructions” . These instructions are also addressed to the bus driver. For example, where to park the bus, where it is necessary to drive slower to observe the object from the window. Separate instructions apply to excursionists (compliance with safety rules on the street, getting off the bus, seating in the cabin). It is important to formulate recommendations on the use of pauses in the excursion; on observing the time allotted for covering subtopics, organizing answers to questions from tourists; about the technique of using the exhibits of the “portfolio”; about the procedure for laying wreaths, etc. No less important are instructions about the place of the guide when showing objects, guiding the independent work of tourists along the route, and conducting a story while the bus is moving.

Drawing up methodological development

Methodological development is a document that determines how to conduct a given excursion, how best to organize the display of monuments, what methodology and management technique should be used to make the excursion effective. The methodological development sets out the requirements of the excursion methodology, taking into account the characteristics of the objects being demonstrated and the content of the material presented. She disciplines the guide and must meet the following requirements: suggest to the guide ways to reveal the topic; equip him with the most effective methodological techniques of showing and telling; contain clear recommendations on how to organize an excursion; take into account the interests of a certain group of excursionists (if excursion options are available); combine showing and telling into a single whole.

Methodological development is compiled for each topic of the excursion, including a differentiated approach to preparing and conducting the excursion. The options for methodological development reflect the age, professional and other interests of excursionists, as well as the peculiarities of the methodology for its implementation.

The methodological development is prepared as follows:

The title page contains the following information: the name of the excursion institution, the name of the topic of the excursion, the type of excursion, the length of the route, duration in academic hours, the composition of the excursionists, the names and positions of the compilers, the date of approval of the excursion by the head of the excursion institution.
- the next page outlines the purpose and objectives of the excursion, a route diagram indicating objects and stops during the excursion.

The methodological development consists of three sections: introduction, main part and conclusion. The introduction and conclusion are not separated into columns. Here, for example, is what the recommendations for a guide look like about constructing an introduction to the methodological development of an excursion on the topic “Tyumen - the gateway to Siberia”: “First of all, you need to get to know the group, name the names of the guide and driver, then remind the excursionists of the rules of behavior on the bus, warning them that they will be able to ask questions and share their impressions when the time for this is provided. In the information part, it is necessary to name the topic, route, duration of the excursion, but it is advisable to do this in such a way as to attract the attention of tourists, i.e. this; part of the introduction should be bright, emotional. It can begin with poems by A.S. Pushkin or a quote - a statement by the Decembrists about the untold riches of Siberia, the great future of this harsh region." The group’s landing place is determined in working order together with the customer, the starting point of the excursion is determined methodological development.

Table 2.1

Sample methodological development of an excursion

The effectiveness of methodological development depends on the correct completion of all seven columns. The size of the development is 6-12 pages of typewritten text. The volume of the document depends on the number of excursion objects, the number of subtopics, the duration of the excursion in time and the length of the route.

In the column " Excursion route" is the starting point of the excursion and the end of the first subtopic.

In the column " Stops" these are the points on the route where exit from the bus is provided; it is intended to inspect the object from the windows of the bus without excursionists exiting or a stop at walking tour. You should not make such inaccurate entries as, for example: “Embankment of the Volga River” or “Central Square”. It would be more correct to write: “The embankment of the Volga River near the monument to N. A. Nekrasov.”

In the column " Display objects"list those memorable places, main and additional objects that are shown to the group at a stop, during the transfer or movement of the group to the next stop.

In a country excursion, the objects of display can be a city, a village, an urban settlement as a whole, and when driving along the route - visible parts from a distance (a tall building, a tower, a bell tower, etc.). In a city tour, the objects of display can be a street or square.

Count " Duration of the excursion". The time that is called in this column is the sum of the time spent on showing this object, the guide's story (the part when there is no demonstration) and on the movement of tourists along the route to the next stop. Here it is also necessary to take into account the time spent on movement near objects being inspected and between objects.

Count " Name of subtopics and list of main issues"contains brief notes. First of all, the subtopic is called, which is revealed on a given segment of the route, in a given period of time, at the objects listed in column 3. Here the main questions are formulated when disclosing the subtopic. For example, in a city sightseeing tour one of the subtopics is called “Poltava in the Northern War between Russia and Sweden.” The main issues covered in this subtopic are “Swedes in Ukraine” and “Battle of Poltava”. The subtopic “New Old Town” reveals the main issues: “Housing construction in the city”, “Development of culture and art”, “Construction of a sports complex”. The number of main questions included in a subtopic should not exceed five.

In the column " Organizational guidelines"place recommendations on the movement of the group, ensuring the safety of excursionists along the route and fulfilling sanitary and hygienic requirements, rules of conduct for excursion participants in memorial places and at historical and cultural monuments. Requirements for excursionists for nature protection and fire safety rules are also set out here. In this column include all questions that are included in the concept of “Technique of conducting an excursion.” Let’s give an example of an entry: “The group is positioned in such a way that all excursionists can see the entrance to the building.” “At this stop, excursionists are given time to take photographs.” include instructions on sanitary stops, recommendations on nature conservation, rules for the movement of tourists at stops, especially near highways in order to ensure their safety.

When conducting industrial excursions and visiting working workshops, safety recommendations, excerpts from the instructions of the enterprise administration, mandatory rules of conduct for tourists at the enterprise are provided, and places where pauses are made in the story and show are named.

Count " Guidelines" defines the direction of the entire document, formulates the basic requirements for the guide on the methodology of conducting the excursion, and provides instructions on the use of methodological techniques. For example, in the excursion "Khatyn Memorial Complex" to the object "Defense Line of the 100th Infantry Division" two methodological instructions are given: " When revealing the subtopic, the technique of verbal comparison is used, information is given about the military potential of Nazi Germany at the time of its attack on the USSR" and "The story about the battles is carried out using the methodological technique of visual reconstruction of the place where the fighting took place."

It should be indicated where and how methodological techniques are applied. This column also outlines an option for a logical transition to the next subtopic, provides recommendations for displaying materials from the “guide’s portfolio”, and includes tips on using the movement of tourists relative to objects as a methodological technique (for example, “After observing the object and the guide’s story, tourists can independently continue to get acquainted with object", "The guide should explain the terms...", "When showing the battlefield, it is necessary to orient the tourists...", etc.).

Writing a custom text

Excursion practice is based on the fact that the basis of the guide’s story is custom text, which determines the sequence and completeness of the presentation of thoughts, helps the guide logically build his story. Each guide composes such a text independently. The basis for the individual text is the reference text.

All individual texts, if there is a good control text, will have identical content, but different figures of speech, different words, different sequence in the story, may even be different facts, confirming the same position. Naturally, all guides, being at the same object, will say the same thing.

You should not hide the control text from those who are developing a new excursion, since a creative group of the most trained guides worked on the control text, and a guide preparing a new topic for himself will not be able to achieve what was done before him through collective efforts. After the guide’s preliminary work on the new topic is completed (collection, study and initial processing of material), he is allowed to familiarize himself with the control text. This will help him select material for the story, determine the optimal number of examples used to cover subtopics, and draw correct conclusions on the subtopics of the excursion and in general. A timely reference to the control text guarantees a higher level of beginner preparation for the excursion.

The main difference between an individual text and a control text is that it reflects the structure of the excursion and is built in full accordance with the methodological development of the excursion. The material is placed in the sequence in which objects are shown and has a clear division into parts. Each of them is dedicated to one of the subtopics. An individual text compiled in accordance with these requirements is a story ready for “use.” The individual text contains a complete statement of what should be covered on the excursion. When presenting the essence historical events There should be no abbreviations or assessment of their meaning.

It is also not allowed to mention facts without dating them or citing sources. At the same time, this type of text reflects the peculiarities of the “performer’s” speech. The guide's story consists of separate parts, tied to visual objects. These parts are united by conclusions for each subtopic and logical transitions between subtopics (and objects). In an individual text, each subtopic is a separate story suitable for use during the excursion.

When composing an individual text, its author must not forget about the logic of the spoken speech, that the word and the image (object) act, as a rule, on the senses of sightseers synchronously. The desire for lively presentation of material on excursions should not lead to attempts to entertain excursionists. When deciding on the combination of educational and entertaining elements on an excursion, the matter should be decided according to the formula: maximum educational and minimum entertainment. The question of legends has a special place in preparing the excursion. Only legends may be used in excursions.

In terms of content, both texts (control and individual) are the same. This means that if all guides who have mastered this topic have a correctly composed test text, the excursions are “standard.” They are identical in their content, coincide in their assessments of historical events and facts in the conclusions they draw on individual subtopics and on the topic as a whole.

When analyzing the same visual object, guides show and tell the same thing. This is the meaning of the control text as a standard.

However, with equal content, guides can use different figures of speech and may present recommended facts, figures and examples in a different sequence. The individuality of the excursion also lies in the fact that guides leading an excursion on the same topic may have different degrees of emotionality. They can, being at the same object, use different display techniques and forms of storytelling. The same situation can be illustrated using different examples. The text should be written in the first person and express your individuality.

Story and individual text

The success of the story depends on how close the individual text is to generally accepted speech, and how it takes into account the speech characteristics of the particular guide to whom this text belongs. “The degree of influence of various texts on our consciousness depends on many reasons and conditions (logic, evidence, novelty of the topic and information, the author’s psychological attitude towards influence or lack thereof, etc.).” However, speech, its properties, structure, and features play an equally important role.

The individual texts of almost all guides on the same topic are characterized by similarity in the content and presentation of the material, in the assessment of historical events, facts and examples. However, the stories of all guides are individual. How does the guide's personality express itself? All guides, conducting excursions on the same topic, tell the same thing, but say it differently. Their story is the same in content, but different in form, use of vocabulary, and emotional level.

The technique requires the guide to remember, when compiling an individual text, the significant difference between the speech of the lecturer and the guide.

During the excursion, the guide is “hurried” by objects that need to be shown to the group. The two to three hours allotted for the excursion, the excursionists being on their feet and in the open air, force the guide to speak briefly, clearly characterize the monuments in front of the group, and concisely talk about the events associated with them.

The duration of the story should not exceed the time that the monument is able to attract the attention of tourists. Most often it is five to seven minutes. If this time is not respected, then no liveliness of the story, no methodological techniques can restore the attention of the tourists. It is no coincidence that the term “object language” is used in methodological literature. One of the tasks of the guide is to make the object “speak”.

Techniques for using custom text

The guide, just like the lecturer, can use his own individual text during the excursion. For ease of use, it is recommended to transfer the content of the story to special cards, where brief data about the object, the main thoughts of the story, individual quotes, and historical dates are written down. For each subtopic, several cards are filled out (usually according to the number of main questions).

Using cards, the guide does not read their contents during the excursion, but only by looking at them, recalls the contents of the story. If there is a significant break between objects during the excursion, the guide can look at the cards again and refresh his memory of the material in the story. Most often, cards are used as a summary of a story in preparation for an excursion. The exceptions are those cards that contain quotes and large excerpts from works of art, the content of which forms the basis of the literary montage technique. During the excursion they are read in full.

The card should be easy to use. A small size is recommended, about a quarter sheet of thick writing paper suitable for long-term use. The cards have serial numbers and are folded before the excursion, taking into account the sequence of subtopics covered.

Using cards on excursions is the right of every guide, but as they gain experience, they no longer need to do so. The fact that the cards are at hand and can be used at the right time gives the guide confidence in his knowledge.

The presence of an individual text does not mean that all of it must be learned by heart and conveyed to tourists word for word.

Logical transitions

The creators of the excursion are faced with the task of linking the content of all subtopics into a single whole. It can be solved with logical transitions, which should be considered as an important, although not independent, part of the excursion. Well-written logical transitions give the excursion structure, ensure consistency in the presentation of the material, and guarantee that the next subtopic will be perceived with interest.

Often on excursions, when moving from one subtopic to another, they use formal (constructive) transitions. Formal is a transition that is not related to the content of the excursion and is not a “transition bridge” from one part of the excursion to another. (For example, “Now let’s drive around the square”, “Now we will follow you further”, “Let’s explore another remarkable place”). However, one should not deny the legitimacy of using such transitions in general and consider them one of the mistakes in excursion work.

In cases where movement between objects takes a matter of seconds, such transitions are inevitable: (For example, “Now look here” or “Please pay attention to the monument located nearby”). Such transitions are inevitable when viewing exhibitions in museums and exhibitions, where halls, thematic sections and individual stands dedicated to various subtopics are located close to each other. A constructive transition, while not being a “bridge” between subtopics, directs tourists to become familiar with the next object.

More efficient logical transition linked to the theme of the excursion. Such a transition may begin before the group moves to the next stop or may end already at the stop near the object. The logical transition is dictated not so much by the features of the excursion object, but by the content of the excursion itself, the subtopic after which this transition is made.

The duration of a logical transition is usually equal in time to the movement (transition) of a group from object to object, but it can be longer or shorter.

Acceptance (delivery) of excursions

If the test text and methodological development of the excursion are positively assessed, as well as if there is a complete “guide’s briefcase” and a route map, a date for acceptance (delivery) of the new excursion is set. The delivery of the excursion is entrusted to the head of the creative group. In case of absence due to illness or other valid reasons, the excursion is given by one of the members of the creative group. The leaders of the excursion institution, methodological workers, members of the creative group and the methodological section where the excursion was prepared, as well as the heads of other sections take part in the reception (delivery) of the excursion.

The reception (delivery) of the excursion is of a business nature, carried out in the form of a creative discussion, exchange of opinions, and identification of shortcomings. Participants in the tour must be previously familiar with its control text and methodological development, route diagram, contents of the “guide’s portfolio,” list of used literature, etc.

Excursion approval

If there is a positive conclusion about the control text and methodological development, as well as on the basis of calculating the cost and determining the rate of profit of the new excursion, the head of the excursion institution issues an order to approve the new excursion topic and the list of guides allowed to conduct it.

Guides who took an active part in the development of the topic and were heard on the route or during the interview are allowed to work. The conclusion of the interview is made by the methodologist of the excursion and methodological department.

All other guides, who later independently prepared this topic, conduct a test tour in the usual manner. Guides (regardless of their work experience) are allowed to conduct excursions on a topic that is new to them only if they have individual text after listening and issuing the appropriate order.

conclusions

Mandatory documentation on the topic. Preparing a new excursion theme is a complex process. This work is considered completed when all necessary documents are prepared. Documentation on excursion topics is stored in the methodological office.

Table 2.2.

Documentation required for each theme

* The calculations use average data for Russia

49,000 ₽

Starting investments

121,500 RUR

81,000 ₽

Net profit

2 months

Payback period

City walking tours are a leisure activity that allows you to delve deeper into the history of the streets. In the business plan, we will consider excursions with elements of a performance that can bring in from 80 thousand rubles.

1. PROJECT SUMMARY

This business plan discusses a project to provide walking tours in a city with a population of more than 1 million people. The project is an event in the “excursion + street performance” format. The financial resources required to start the project will amount to 49 thousand rubles. and will be used to purchase excursion equipment, create presentation materials, purchase costumes for actors and stage attributes.

The projected volume of revenue per month with one excursion per week and the participation of 15 excursionists in it will be 121.5 thousand rubles, net profit 81.5 thousand rubles. The financial plan is designed for a three-year period of activity. After this, it is planned to expand the types of excursions and update the program of events. The project will require a preparatory phase of 3 months, necessary for writing a script, conducting test excursions and rehearsals, as well as creating advertising products and pre-filling social networks.

Table 1. Key project indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

City walking tours are an increasingly popular type of excursion that allows participants to delve deeper into the history of the streets, explore objects and imagine themselves as participants in past events. Unlike bus tours, they allow for more maneuverable routes and provide participants with a logical and consistent visual sequence. The length of such routes usually does not exceed 6 kilometers, and the duration is no more than 3 hours.

From the point of view of organization, walking excursions require much less financial and time expenditure, since there is no need to enter into an agreement with a transport company, coordinate the travel time with the driver and adjust the excursion route to traffic rules. At the same time creation walking route requires a more thoughtful script. Display objects should be fairly close to each other. Excursionists are required to be physically prepared, and the guide is required to be able to keep the pace and catch up on time with those lagging behind the group. Features of the excursion business in largest cities such as Moscow and St. Petersburg there is a high level of competition. In other million-plus cities and regional centers with a population of less than a million inhabitants, the competition is not so significant, but it is quite difficult to immediately stand out from the existing proposals.

This project proposes the organization of events, the format of which will combine an excursion with a thematic performance on the history of the city. The choice of this format was due to high competition among excursion organizers. On the one hand, such an event will require large amounts of time and money to organize, on the other hand, if positioned well, it will attract public attention and can become one of the landmark cultural events in the city. The project will be implemented on its own based on the organizer’s knowledge of the history of the city and interest in local history, the presence of some skills in this area, a certificate of completion of courses for guides, as well as personal connections with creative personalities of the city who will be involved in the performance in as partners.

3. DESCRIPTION OF GOODS AND SERVICES

At the initial stage, two excursion scenarios will be developed, each of which will include a short 30-minute street performance on the theme of the excursion. The duration of one of the events will be 3 hours, the other - 2 hours 30 minutes. The cost of participation will be divided for children and adults (see Table 2). The cost was determined taking into account the analysis of competitors' proposals. Thus, the cost of a regular walking tour in the regions varies from 400 to 650 rubles, the cost of bus excursions or excursions with any additional services, including a quest, coffee break, etc. ranged from 1100 to 1500 rubles. Thus, 800-950 rubles is, on the one hand, a more expensive option compared to regular excursions, but at the same time more profitable compared to similar offers.

Table 2. Description of goods and services

We also note that at the start of the project it is planned to conduct two or three free excursions to attract attention to the project when excursionists themselves determine the level of remuneration for the guide. In addition, excursionists will have free access to audio and photographic materials offered by the guide during the excursion, as well as incentive prizes for activity during the excursion (badges, souvenirs, keychains, etc.).

4.SALES AND MARKETING

The target audience of the project will be, on the one hand, an age audience actively interested in the history of the city (mainly women aged 35-40 years), on the other hand - creative youth from 18 to 30 years old, as well as tourists and guests of the city. The process of organizing sales and advertising will require the implementation of several stages.

Preparatory stage. At this stage, two months before the start of sales, pages are created in in social networks“VKontakte”, “Odnoklassniki” and Instagram, which are planned to be used as generators of the main flow during the main period of work. Communities are filled with thematic content on the history of the city, a preliminary set of target audiences is made, and advertising messages are published about a set of free trial excursions. A one-page website is being created with basic information about the cost, time of excursions, route and contacts for pre-registration. Advertising templates are created and advertisements are printed.

First stage. Two or three free excursions are conducted, during which photographs are taken, feedback from participants is collected, and gaps in the organization that arise along the way are eliminated. Whenever possible, the attention of online media and television is attracted. Next, advertising posts are published in popular city groups on social networks. There is an active distribution of advertisements in places visited by tourists.

Main stage. Ongoing advertising activities using all available channels to reach the target audience. At the same time, contacts are being established with the heads of museums, cultural and entertainment institutions, anti-cafes, who can place advertisements on their own sites, and advertisements are being distributed. The following can also be used as additional channels for attracting customers:

a guide's own blog on the history of the city;

partnership with travel companies with the transfer of clients for a percentage;

partnership with information tourist centers(transfer of clients for a percentage, placement of advertising or business cards).

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Table 3 shows approximate expenses for advertising purposes during the main period of work. Filling groups on social networks with content and updating information on the website is planned to be organized on our own. Applications for participation in the excursion will be accepted by telephone, payment will be collected by the organizer before the start of the event. In the future, it is planned to use special services (timepad and others).

5. PRODUCTION PLAN

At the initial stage, it is planned to organize excursions and performances once a week - on Saturdays or Sundays, during the daytime. To create performances, you will need to hire actors from among the volunteers of the acting circle at one of the city’s universities. The cast will include five regular actors and three people playing either episodic roles or substitutions. To get started, you will need to purchase the necessary stage and excursion equipment. Expenses for these purposes will amount to about 39.2 thousand rubles.

Table 4. List of necessary equipment and inventory

When conducting one excursion per week, taking into account the participation of 10 adult tourists with an average bill of 900 rubles, monthly revenue will be 81 thousand rubles. This plan is planned to be followed during the first year of operation. The plan for the second year of operation will be 15 participants per excursion, i.e. 121.5 thousand rubles per month. In the future, with an increase in the number of participants and the organization of two excursions per week, the planned revenue can be increased by one and a half to two times.

6. ORGANIZATIONAL PLAN

The project will require a preparatory period of 3 months, during which an excursion route, performance scripts are created, rehearsals are organized, actors are selected, etc. Unlike many countries in the world, in Russia a license to provide excursion services is not required. In order for activities to be carried out within the legal framework, only registration of an individual entrepreneur is necessary. OKVED activity codes:

• 79.90.2 Activities for the provision of excursion tourism services
• 79.90.22 Activities of independent tour guides and tour guides in the provision of excursion tourism services.

contract for services, where all excursion offers, its obligations and those points for which the company is not responsible will be indicated;

job description for employees. It describes in detail the job responsibilities for each position and the action plan in case of an emergency;

agreements with employees. Not necessarily according to the Labor Code, but the contractual basis must be fixed;

for employees (preferably) - a document that confirms the status of a teacher of history/culture/philology, etc. or the right to engage in tourism business.

Additionally, it is necessary to draw up a memo for clients, rules for safe behavior on the route and a list of possible sources of dangers that may be encountered. Also, in some cases, tour guides require accreditation. For example, to conduct excursions, foreigners need a special state permit.

The project team

The project team will include two organizers and at the same time performers of the project in the person of a guide and the head of the theater troupe, as well as the actors themselves.

Guide. This is a person with a historical or philological education, who knows English language, who is interested in local history and the history of the city, has a certificate of completion of guide courses from a specialized training center that trains personnel for the tourism industry. Personal qualities: sociability, competent speech, articulate voice, creativity and resourcefulness, talent as a teacher and psychologist, patience.

Director of a theater troupe. He has experience as a director in a student theater, a talent as an organizer, advertiser, and designer.

Actors. A group of eight actors (five regular actors, three substitutes), participants in major theater competitions, city performances, a student theater troupe. The actors will be paid 500 rubles per performance. Based on the experience of similar projects, it is recommended to select a reserve troupe for all roles (in case of illness of the actors, absence from rehearsals/performance for family or other reasons, etc.).

7. FINANCIAL PLAN

The financial plan takes into account all income and expenses of the project. The initial investment in the project will be 49 thousand rubles. The expenses of the main period of work will include wages for the actors - 22,500 rubles, expenses for advertising and promotion of the project. A detailed financial plan for the project, taking into account tax deductions, is given in Appendix 1.

Table 5. Investment costs of the project

Table 6. Main period expenses

8. EVALUATION OF EFFECTIVENESS

Thanks to minimal investments, the project can pay for itself within the second month from the start of excursion sales. The annual turnover of the project in the first year will be 972 thousand rubles, net profit - 521.8 thousand rubles. Profitability - 53%. Annual turnover in the second year is 1,458 thousand rubles, net profit is 978.2 thousand rubles, profitability is 67%.

9. RISKS AND GUARANTEES

The project will require minimal investment in opening, there are no costs for rent and connection to any real estate and material assets (the product is intellectual and acting work), in connection with which all financial risks are minimal. Most of the possible difficulties can be associated with internal problems - errors in the organization, incorrect promotion, incorrect presentation of information by excursionists, etc. These risks are prevented, firstly, through careful preparatory work, which should include writing a high-quality script for the excursion and performance, and their test run. Secondly, a competent market analysis is important: monitoring of all current offers in the field, analysis of the pricing and advertising policies of competitors, their methods of smoothing out the seasonality factor, etc. The key factor for the main period will be work to improve the quality of services, expand the list of services, implement feedback with clients and advertising.

There are also external risk factors - competition, an unfavorable situation in the country’s economy, which affects the solvency of the population and forces them to give up leisure, etc. To minimize these factors, it is necessary to carry out high-quality promotion from the first days of the project’s existence, and in the future, to gain status and recognition of the event as a significant cultural event of the city, which is attended by representatives of middle and large companies and which is actively recommended to tourists and guests of the city.

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2.5. Excursion techniques

The effectiveness of any excursion largely depends on the technique of its implementation, the connection between the methodology and the technique of conducting it. There are a number of requirements for the technique of conducting an excursion. These include the guide’s introduction to the group, the correct placement of the group at the object, the excursionists getting off the bus and returning to the bus (other vehicle), the use of a microphone by the guide, adherence to the time allotted for the excursion as a whole and the disclosure of individual subtopics, answers to questions from tourists, etc.

The guide introduces the group. The guide, upon entering the bus, introduces himself to the group. He greets those present, states his last name, first name, patronymic, the excursion institution that he represents, introduces the excursionists to the bus driver, i.e. begins the excursion with an introduction.

It is important that from the very beginning the guide subordinates his actions to the established rules of communication with the group. He doesn't start talking right away. There is a pause that lasts ten to twenty seconds. The first acquaintance occurs; further contacts between the guide and the group largely depend on it. The tourists gradually fall silent, sit down more comfortably, and their attention turns to the guide. The excursionists figure out what the guide is capable of, what interesting things he will tell them, and the guide thinks about how to interest these people, how to rivet their attention to the topic.

With proper organization of excursion work, preparation for it should occur in advance. This is done by excursion organizers or travel agents.

The plot of the excursion must be known to the excursionist in advance. The tourist must know the topic of the excursion. It is extremely important that promotional activities and the purchase of a tour package are separated from the tour by one or two days. This is significant in the sense that during this period of time a certain psychological attitude of the tourist will take place. He will have time to think about it and get used to the plot of the excursion.

Each topic has its own introduction. If the composition of the group is different (for example, local population and visiting tourists, adults and children), the same excursion will have different introductions. The guide pays special attention to the preparation and execution of the introduction, which gives a specific instruction to the excursionists and allows them to establish contact with them.

Excursionists exit the bus (trolleybus, tram). Tourists need to prepare in advance for departure. In cases where this is not done, a significant part of the group remains sitting on the bus, without getting out to observe the monuments at their location. Thus, excursionists lose the opportunity to personally get to know the object.

At stops where the excursion group is provided to exit, the guide leaves first, showing an example to the group and determining the direction of its movement to the object. In cases where other stops are made during excursions, for example, sanitary stops or for purchasing souvenirs, the guide informs you of the exact time (hour and minutes) of the bus departure. It is necessary to require tourists to comply with the regulations for the excursion, which affects the bus schedule along the route. If the parking time on a country excursion is shortened or increased for some reason, the guide informs all excursionists about this.

Arrangement of the group at the object. When developing an excursion, as a rule, several options for accommodating a group to observe the excursion object are determined. This is done in the case when the place determined by the methodological development is occupied by another group or when the sun's rays shine into the eyes, making it difficult to examine the object. There are other reasons that prevent you from using the recommended location. In hot weather, opportunities are used to arrange groups in the shade. In case of rain, there is an option to accommodate tourists under a roof, under the canopy of trees. In some cases, the technique requires that several points be selected to examine an object: distant, if the object is shown together with the environment or other objects; near, if individual details of a building, structure, area, or natural object are analyzed. These features are reflected in the column “Organized instructions for methodological development.” Each guide carefully studies these instructions and, before leaving with the group on the route, clarifies issues related to the arrangement of the group to observe objects. It is also necessary to ensure the safety of tourists when inspecting objects and when crossing highways.

When several groups are simultaneously located at one object, such a distance must be maintained between them so that one guide does not interfere with the other with his story, so that one group does not obscure another object of observation. Known difficulties in meeting this condition are caused by the placement of groups for displaying museum exhibitions.

Movement of tourists from bus to object, from object to bus, between objects is carried out by a group. The guide's place is in the center of the group, several people walk in front, a few next to each other, and the rest behind. It is important that the group does not stretch: the distance between its head and those who come last should not exceed 5-7 meters. The guide must ensure that the integrity of the group is not compromised when moving the group along the route. If the group is extended, not everyone will hear the guide’s story, his explanations and logical transitions that are presented along the way. Experienced guides skillfully guide movement along the route.

The pace of the group’s movement depends on the composition of the group (children, youth, middle age, elderly people), on the terrain, for example, climbing a mountain, poor road conditions, overcoming ditches in dangerous areas in working workshops, etc.

On a walking tour, the pace of the tourists is slow and leisurely, since the objects on display are located next to each other.

It is more difficult to set the required pace for a group on a bus excursion. Here, after getting off the bus, the guide does not immediately start moving, especially if the object is located in the distance. He allows most of the excursionists to get off the bus and then, slowly, but not too slowly, at the head of the group heads towards the goal. Approaching the object, he begins his story not immediately, but after the whole group has gathered.

The guide guides the movement of tourists during their independent work along the route. Tourists walk around the object to read the inscription on it themselves, go inside it, and see the peculiar features of the architecture. They climb a hill to determine its height, climb a bell tower, a minaret to make sure of the unusual “step” of the steps of a steep staircase, go down into the fortress moat to determine its depth, etc. These movements of tourists enrich them with additional information and new impressions , provide an opportunity to experience the unique features of the objects, the features of the events to which the excursion is dedicated.

Return of tourists to the bus. During the group's movement, it is led by a guide. When a group boards the bus, he stands to the right of the entrance and counts the excursionists who enter the cabin. This is done unnoticed. Having made sure that all participants of the excursion have gathered, he enters the bus last and gives a conventional sign to the driver to start moving.

It is necessary to avoid counting tourists who have already taken their seats on the bus. This introduces unnecessary nervousness and sometimes causes comical situations, thereby disrupting the course of the excursion.

Guide's place. The guide on the bus should occupy a place from where he can clearly see the objects discussed on the excursion, but so that all the excursionists are in his field of vision. At the same time, sightseers must see it. Typically, this is a designated front seat next to the driver (the seat behind the driver is reserved for another driver). The guide is not allowed to stand while the bus is moving (as well as tourists) for safety reasons.

On a walking tour, the guide should be positioned halfway to the object. Displaying visually perceived objects requires that they be in front of the guide’s eyes, because he analyzes them based on his visual impressions. This is especially important on country excursions, when the guide, while the bus is moving, sitting in his seat with his back to the excursionists, looks out the front window of the bus and talks about what the excursionists are already seeing or are about to see.

Keeping time during the excursion. The methodological development indicates the exact time allocated for the disclosure of each subtopic in minutes. Everything is provided here: a demonstration of objects, a story from a guide, movement along the route to the next one, and movement of the group around the observed objects. The ability to meet the allotted time does not come to the guide right away. This requires a lot of practice, including conducting an excursion with a watch in hand: at home, at a specific object. It is necessary to ensure compliance with time when carrying out a logical transition, covering a single subtopic and main issues. It helps the guide to time the time spent on individual parts of the excursion. Based on this timing, taking into account the listener’s comments, the guide makes appropriate adjustments to his story. Everything unnecessary is removed from the excursion, which leads to time overrun. Often, for reasons beyond the guide’s control, a tour is significantly reduced in time. This is due to the group getting ready for a long time, breakfast not being served to tourists on time, the bus being late, etc. As a result, the excursion starts late. The guide has only one option - to reduce the time allotted to cover the topic. This should be done by preserving all that is important in the content of the excursion and removing the unimportant. To do this, you need to prepare in advance for a possible reduction in excursion material.

Technique for telling a story while the bus is moving. The story while driving on the bus should be conducted by the guide through a microphone. If the equipment does not function well or there is no microphone at all, it is useless for the guide to narrate while driving. The engine noise and shaking of the bus limit audibility, so explanations will only be heard by tourists sitting nearby. In this case, the guide gives information about the nearest section of the route before the start of the movement, and during the movement only reports the names of objects or areas. When there are important objects or settlements it is necessary to stop the bus, turn off the engine and only then give an explanation. This must be agreed upon with the driver in advance.

Answers to questions from tourists. In excursion practice, a certain classification of issues has developed. They are divided into four groups: questions from the guide, answered by excursionists; questions posed during the story, answered by the guide; rhetorical questions that are posed to activate the attention of tourists; questions asked by excursion participants on the topic. The first three groups of questions are related to the methodology of conducting excursions, and only the fourth group of questions is related to the technique of conducting excursions. Their content is different - sometimes they are connected with objects, sometimes with the lives of famous figures, and often with events that are not related to the topic of the excursion. The main rule for working with such questions is that you should not interrupt the story and give an immediate answer to them; you also do not need to answer questions at the end of each of the subtopics. This scatters attention and distracts the audience from perceiving the content of the topic being revealed, since not everyone in the group is concerned about these particular issues. Therefore, the guide should answer questions not during the tour, but after it ends. The content of the answers should not be of a debatable nature, that is, cause tourists to want to argue or continue the topic raised in the question.

When making an introduction to the topic, the guide informs his listeners about this order of answers to questions.

Pauses in the excursion. The guide should not talk continuously. There should be short breaks between individual parts of the story, the story and excursion information along the way, the logical transition and the story about the object and the events associated with it.

Pauses serve the following purposes:

The first is semantic, when people use the break time to think about what they heard from the guide and saw with their own eyes. To consolidate factual material in memory, formulate your conclusions and remember what you see. It is important that excursionists have time at each object free from showing and telling for independent inspection, preparing for the perception of what will be shown and told at the next stop;
- the second is to give short-term rest to excursionists. It does not carry any semantic load. This is especially important for those who are not yet accustomed to such an active form of cultural and educational work as an excursion.

Pauses in country excursions are combined with rest, which, in accordance with the existing procedure, is provided to the guide: 15 minutes. after each hour of work (for a guide, an hour of conducting a tour is 45 minutes). This rest can be summed up and used by the guide at the end of the excursion. There may also be pauses during excursions - free time used for purchasing souvenirs, printed materials, quenching thirst, as well as for sanitary stops on long excursions.

Technique for using the "tour guide's briefcase". The contents of the “guide’s portfolio”, its meaning and role in the use of methodological techniques of demonstration are related to the methodology of preparing and conducting the excursion. Each exhibit - photograph, drawing, reproduction of a painting, portrait, drawing, copy of a document - has its own serial number. This determines the sequence of demonstration of this exhibit to tourists.

The exhibit can be shown by the guide from his workplace, handed over to the tourists in rows for more detailed acquaintance.

Sometimes, in accordance with the methodological development, the guide organizes the playback of tape and video recordings. It is important to check in advance the serviceability of the equipment, the availability of the necessary recordings, and ensure audibility for all participants in the excursion. The guide must be able to use this equipment.

During excursions, elements of ritual (a ceremony developed by folk customs) are used. Sightseers at burial sites and memorials honor the memory of the dead with a minute of silence, are present at the changing of the guard of honor, participate in processions and rallies, and listen to mourning melodies. The guide needs to know the procedure for laying flowers, the passage of tourists at the locations of mass graves and obelisks, participation in the guard of honor, a minute of silence, the rules of conduct at the Eternal Flame and at the burial sites of heroes of the Civil War, the Great Patriotic War (1941-1945) and others. wars. Before the start of the excursion, the guide informs you about everything, emphasizing the importance of observing the ritual when visiting historical places.

conclusions

The importance of issues related to the technique of conducting excursions is difficult to overestimate. Neither a fascinating story about objects, nor methodological techniques for displaying monuments will give the necessary effect if all aspects of its implementation are not seriously thought out, if conditions for observing objects are not created.

Control questions

1. The concept of “techniques for conducting excursions”.
2. Contents of the column “Organizational instructions”.
3. Organizing the work of the guide with the group.
4. Skillful use of excursion techniques.
5. Skills in using excursion techniques.
6. The pace of movement of the group, its significance.
7. Using a microphone. Work in the absence of a microphone.
8. Establishing the necessary order in the group.
9. Use of free time during the excursion.
10. Answers to questions from tourists.
11. Techniques for using visual aids.