The structure of the animation service in the hotel. Organization of animation activities in the hotel

State educational institution

secondary vocational education

College of Tourism and Hotel Service

ST. PETERSBURG

Specialty SPO 100105 "Hotel Service"

Course work

By discipline"Organization of service in hotels and tourist complexes"

Subject"Animation service in hotel complexes»

Performed:

Student: Kultysheva E.S.

Group: №215

Checked:

Lecturer: Bezrukova S.V.

St. Petersburg

1. Introduction 3.

2. Animation service, as an additional hotel service. four

2.1 Typology of animation 6

2.2 Classification of tourists 8

3. Varieties of animation programs 13

4. Description country hotel 14

5. Tasks and structure of animation service 16

6. Development of animated programs for various categories of tourists 20

7. Conclusion 22.

8. List of references 23

1. Introduction

The purpose of my work is to study the organization of animation services. Also in our work, I will try to develop animation programs and analyze the activities of country hotels.

I chosen by me the theme of animation service is relevant and interesting, because it is the animation that tourists are interested in the journey. This was the consequence of the fact that urbanization affects our lives. It creates various negative consequences: an increased density of the urban population, increased life loads, constant stress, lack of time for a favorite thing, labor monotonicity and much more.

The reaction to these negative consequences is the desire to leave the city to clean nature, to touch the wind values, diversify life impressions, eliminate psychological and physical fatigue, to know new and new people, find and show yourself in communicating with them, to stay with your relatives in the situation Recreation and entertainment. And as a result, there is an increased demand for tourist services such as various types of self-independent tourism, environmental tours, excursion and entertainment routes, sports and health and recovery services.

Thus, the change in the lifestyle of the modern man in connection with the industrialization led to a change in its rest needs and, accordingly, to change the content of the tourist product. Now, in addition to accommodation and nutrition, it began to include other elements aimed at meeting the needs for entertainment, having fun to leisure, in emotional unloading. That is how the concept of "tourist animation" arose.

2. Animation service, as an additional hotel service.

The entertainment sector, leisure and sports plays an important role in the overall infrastructure of the hospitality industry and solves a variety of tasks (first of all, education, formation of optimistic mood, education, recreation, development of people's culture). Filling out their leisure fun and sports entertainment and sports, the person rests and restores the strength. Entertainment enterprises and organizations include circus, zoos, rides, game, recreation parks, and a variety of spectacular enterprises - theaters, cinemas, concert halls, Philharmonic and much more.

Entertainment and sports industry enterprises act as independent and separate links, attracting significant material, financial and labor resources.

Hotel enterprises establish household connections and business contacts with enterprises providing entertainment, leisure, leisure and sports. In hotels, animation services that organize leisure and leisure guests are formed, in addition, many hotel enterprises have their own sports base (pools, tennis, golf courses, water rides and other), as well as film-concert halls, discos, various clubs, gaming institutions.

And now for people going to relax the most important, after living and nutrition, is the presence of an animation team at the hotel.

Animation is a new direction of resort activities, involving the personal participation of tourists in gaming and theatrical show programs, sports and cultural and entertainment events. This phenomenon is a reducing competition between the resorts seeking to diversify the rest of their customers.

Animation brigades work with tourists throughout the day: in the morning they are invited to game and sports programs, during the day - on theatrical presentations, in the evening, the colorful show, celebration of birthdays, dating evenings, dance evenings, etc. For children and adolescents, gaming programs are offered, water rides, excursions, horseback rides, contests, demonstration of art and animated films, the work of various circles.

The concept of "animation" has a Latin origin (ANIMA - wind, air, soul; animatus - an animation) and means spiritualization, stimulation of vitality, involvement in activity.

Animation is a kind of service, aiming goal - improving the quality of service and at the same time is a kind of advertising form, re-attracting guests and their acquaintances.

The ultimate goal of the tourist animation is the satisfaction of the tourist with rest - his good mood, positive impressions, restoration of moral and physical forces.

2.1 Typology of animation

The difference in the concepts of "animation", "recreational animation", "hotel animation", "Tourist animation" is associated with the diversity of existing forms and programs of leisure animation activities. This will help to figure out the scheme indicated in Fig. 1.

Recreation animation is a type of leisure activity aimed at restoring human spiritual and physical forces. Programs implemented with recreational purposes can be conducted by tourist enterprises with tourists and guests and leisure institutions with local residents. This gives us the right to argue that the concept of "recreation" is wider than the concept of "tourist animation" and "hotel animation".

Tourist animation is a variety of tourist activities carried out at the tourist enterprise, vehicle or at the place of stay of tourists, which involves tourists in a variety of activities through participation in specially developed leisure programs. In other words, tourist animation is a tourist service, with which the tourist is involved in an active action.

In preparing animation programs, such features of tourists, such as nationality, gender, age, number (individual, group, mass), as well as the activity of tourists' participation are taken into account.

Tourist animation is divided into three main types of importance, priority and scope of animation programs in the overall travel program:

First type. Animated tourist routes are targeted tourist trips for one animation program, or a continuous animation process, deployed in the space in the form of travel, moving from one animation service to the other, which are provided in different geographic points.

These animation programs include: cultural and cognitive and thematic, folklore and literary, musical and theatrical, art historical and scientific, festival, carnival and sports and many others.

Second type. Additional animation services in technological breaks - programs designed for "support" of the main tourist services specified in the turpaket, and operating in the circumstances caused by crossings, delays in the way and in cases of bad weather, as well as in the absence of snow in ski resorts.

Third type. Hotel animation is a comprehensive service based on personal human contacts of the travel agent with a tourist and their participation in their entertainment.

Hotel animation - the concept of the most narrow of the three considered, because only the organization assumes the organization of leisure at the placement of tourists: tourists, hotels, hotels, hurry and aircraft, etc. In other words, the hotel animation is leisure activities offered by hotels, hotels.

2.2 Classification of tourists

The interests of tourists are dependent on many factors: age, gender, nationality, educational level, level of income, professional interests, hobbies, etc.

Of course, consumers of animation services can not be clearly divided into categories of income, gender, age, and classes, it is possible to make it only conditionally.

In order to please tourists, animators should know a lot about him. What can be offered to students is unlikely to please the elderly people or what is intended for tourists-extreme faces, it is unlikely that lovers lie down in the sun.

There are various types of tourists classification. Most common:

Classification of tourists by age.

In the preparation of recreation programs, the age characteristics of groups of vacationers must be taken into account:

0-2 years - Infanta (Breastfish) - 3-8 years old - preschoolers' children

9-18 years old - schoolchildren teenagers

18-25 years old - youth, students

26-64 years old people

65 and older - older people, pensioners.

Children of preschool age (inquisitive, active), the leading type of activity of which is a game, you can offer games, matinees, fabulous travels, contests of drawings, walks.

Teenage schoolchildren Others can be offered to a row with the listed forms. Children of this age differ quite large activity, demanding. This is the age of romantics and dreams, therefore hiking, romantic meetings are especially attractive for this category. What riches the life of the guys at this age, the more they like it. They can offer excursions, conversations, sports competitions, contests, discos and quiz.

For young people The programs change somewhat. The main types of this period are the study and productive work that require a lot of voltage. But the energy and rear at this age do not occupy, so in a leisure program should include: KVVV, evenings, and discos, auctions, fairs and theatrical performances, festivals and shows, Olympics, Olympiads, as well as games by type of television: "What? Where? When? "," Magniki and Mistnie "and others.

For middle-aged peopleWheel-bodied, seeking to relax from everyday work, more relaxed events are suitable: secular salons and complexes (beauty, humor, songs), literary living rooms and creative evenings, banquets, presentations, concerts.

During the off-season and winter hotel attend l judi old age, pensioners. For them, this is the most favorable time when the sun is no longer baked as much as in the summer. They increasingly want to remember their young years and all that is connected with them. For this category of tourists, the animation program offers gatherings, tea drinking, evenings (old music, romance, memories).

But to correctly draw up a recreation program, you need to know how a person prefers to spend his leisure.

Classification of tourists by their attitude to leisure.

Tourists in their attitude to leisure are divided into several types of personality:

First type.Initiative tourists who are planning in advance both working days and days of vacation, so all the cooked and ideas on the organization of leisure will belong to them. The main task of the ingredients in working with this type of tourists is the ability to listen and perform an almost ready-made program, play out initiative tourists.

Second type.Business people who are deprived of leisure in everyday life and even their free time they strive to spend with maximum benefit for business. This type of tourists prefers leisure, which gives them the opportunity to improve or a relaxing rest, which gives them the opportunity to relax (fishing, hunting).

Third type. "Top specialized" tourists who have some kind of passion in life. They dedicate their favorite cause all their free time, so the club rest is suitable for them.

Fourth type. Active tourists preferring during leisure as much as possible to move. Work with them is a pleasure because they support any initiative.

Fifth type. Passive tourists prone to home forms of leisure. These people can sit for hours at the TV or read books.

Sixth type. Increlated skeptics and grills. Unfortunately, such a type of tourists is found. This is the most difficult category of people. They are very difficult, anyhow, however, with the diversity of the proposed programs, and they can find themselves entertainment.

Classification of tourists for their nationality.

Specialists employed in the hospitality industry need to know the national features of tourists, their habits, tastes, the most acceptable forms of leisure.

Russians - They differ in the latitude of the soul and optimism, open, often excessive trusting, excite, are very fond of everything cheap, and even more - the darker. Love to relax with a scope, good song and dances. Health events are cool, because health in Russia is not yet considered to be the main value.

Germans - Pedantic, punctual, cold-bloodeds, businessites. They try to get all the pleasures provided by the hotel. They are lovers of walking in nature, theater. Many love to drink, eat and sing folk songs. From vacation try to take the maximum.

Poles - People collected, calculating. The main features of Polish character are collectivism, adaptability, adoption gift and the ability to take a maximum of existing on this moment at hand. Poles rest and work equally productive.

Americans - Do not like to ride abroad, considering that everything in the US is. High standard of living in the United States many Americans provides the ability to travel. These include mainly pensioners., Traveling groups and vigorously seeking a lot to see and learn, as well as businessmen.

Spaniards - energetic, but unorganized and often unpredictable. They love all kinds of innovations, entertainment and pleasure, including gambling. In the special honor of this people songs and dancing. Family, children, homemade focal Spaniards put out above all, so love to relax with the whole family somewhere on the seashore, enjoying loud music and tasty disassembly.

French people - Sociable, careful, possess a special sense of humor, in love with France and all French. With great respect relate to all kinds of innovations and inventions, so they are always involved in them with pleasure. Love intimate atmosphere, quiet and far from the city. The French are able to organize their leisure, very love to play sports.

British - In everyday life, pedantic, incredulous, careful, extremely rarely show their true emotions. However, they are transformed on vacation, guided by the motto "Have fun, despite age and circumstances." They prefer leisure With all sorts of competitions and competitions. They agree to participate in all activities offered by him, sometimes I do not even know the rules, they love the thrill. The main thing for them is not to let yourself be bored.

Swedes - Permanently work or learn, leave seek to spend with maximum benefit, especially trying in this period to be saturated with solar heat. The working environment they like to alternate with rest, tired of all sorts of conferences, seminars, meetings somewhere on the ferry. Swedes are eagerly engaged in sports, especially sports orienteering. Love the theater, I will be happy to get acquainted with culture, history, nrawals and customs of the local population.

Greek - Smart, energetic, but unorganized and impatient, passionate and temperamental, at the same time very insecure people. Their national character is a tangle of contradictions, which is intrigued and blocked by travelers and historians. The Greeks are very sociable, love entertainment, holidays, rich feast, travel, weekend.

Japanese - Very disciplined and responsibly belong to tourist duties. Organized in groups hung by cameras, they love excursions, photograph and recorded on the camcorder. They are musical, love songs of other nations. Love also to study the culture of other nations. They are not interested in natural objects beach rest Abroad.

3. Varieties of animation programs

People traveling to rest are invested in the concept of animation a completely different meaning: for some rest - this is a trip, for others - reading books, walk through the forest, fishing, etc. Accordingly, the demand and motivation of travel in the practice of tourist services develop the following types of animations that satisfy the various needs of tourists:

Animation in motion - Satisfies the need of a modern person in motion, combined with pleasure and pleasant experiences.

Animation after experience - satisfies the need for a new, unknown, unexpected when communicating, discoveries, as well as when overcoming difficulties.

Animation through communication - Satisfies the need for communicating with new people, in the opening of the inner world of people and knowledge of themselves through communication.

Animation through soothing - Satisfies the need for people in psychological unloading from everyday fatigue through calm, privacy, contact with nature.

Cultural animation - satisfies the need of people in the spiritual development of the person through an introduction to cultural and historical monuments and modern samples of the country's culture, region, city.

Creative animation - Satisfies the need of a person in creativity, demonstrating their creative abilities and establish contacts with loved ones in spirit through joint creativity.

Real animation programs are most often comprehensive, and these types of animation are constitutive elements of programs.

4. Description of the countryside

Park Hotel "Heliopark Country Resort".

Country heliopark is the most famous hotels in Heliopark. Come here to relax, you get into the real "western". The hotel has a breathtaking adventure spirit all the time. On the territory of the Geliopark in the style of "Country", restaurants and bars, discos and billiards, pools and saunas are decorated. You will entertain brave cowboys and Indians - real, professional hotel animators.

Heliopark Country Resort is located in the Taldom district of the Moscow region, on the banks of the Dubna River, among the forest massif. Picturesque places, the healing air of a pine boron from the first minutes gives you to feel a tide of life!

The architecture of the houses of the hotel "Heliopark Country" is also solved in the style of becoming a name. Even the names of the rooms in the housings speak for themselves: there is, in addition to standard rooms, Country suites, suites with fireplaces - "Rondo" and "Blues", suites with aquarium - "Luxor" and "Lotos", as well as family rooms with Hall, etc. The hotel has 153 rooms.

In the Country Geliopark provide medical services, the healing profile of the wellness complex of the hotel is a public beloved. Unique wellness programs will be offered: "Antistress", "Beauty and Health", "Anti-cellulite Program", "Slimming Program", "Cleansing Programs", 4 Stone Treatment Programs, Healing Baths, Thai Massage, etc. The hotel's wellness complex provides for all major types of services - from computer diagnostics of the body to the Russian bath, swimming pool and gym. There are rather unusual - such as, for example, phytoboche sessions, computer pulsometric complexes and artistic painting of nails.

As already noted, in the territory of the Country heliopark, everything reminds the situation of Western Western Western, this fully applies to the network of bars and restaurants: restaurant "Wild, Wild West"; Bar, billiards, karaoke "Salon Single-eyed Harry"; Bar, billiards, cigar room "Long Jones" (an ideal place for a relaxing holiday in decorated interiors). It is possible to sing in the Heliopark karaoke bar. Or, like a gas station cowboy, tighten the cigar.

You can go to see the zoo with homemade, wild and exotic animals. In Heliopark Country Resort We have all sorts of sports and other fun: 23x10 m pool, with a department for children, in the deep part - 1m 70 cm. In the pool of countertocks, underwater geyser, hydromassage, three aquaguki: children's, serpentine, "Kamikazy". Equestrian walks - on Mustang just like a real cowboy! And you can shoot from Luka and in dash. Sports games in the open air and in the hall, Aqua - and Step - aerobics, gym and sports halls, hire of sports equipment, paintball, saunas, Russian bath, disco, fishing on the Lake Lake "Forest".

Children will have than to have fun: there is a children's animation, children's mini-club with toys "Once Cowboy, two cowboy" (with an educator).

5. Tasks and structure of the animation service

In the process of interaction between tourists and the hotel staff, the hotel's attitude towards the hotel is formed, the schedule installed in it, the service, comfort created specifically for it, which means that the attitude towards rest. The goodwill and professionalism of the entire staff of the hotel hosting the guests, largely depends: whether the tourist will want to come to this hotel again.

From the qualifications of the same animation specialists, it depends on whether a tourist will be remembered for a fairly short-term vacation in this hotel.

It is possible without exaggeration to say that the animator is, first of all, a good psychologist who understands and feeling people who can come to the rescue not only in the watch allotted for rest, but at any time, when vacationers will feel the need for his help and services. In the hotel "Heliopark Country Resort" animators can be found everywhere. They are often the first to be the first to meet vacationers, barely crossing the hotel's threshold. Animators accompany resting at the moments of visiting restaurants and cafes, walks and parties. Thanks to bright and recognizable clothes, they are always in sight and are ready to provide attention in which guests need.

The main task of the animators is the organization of interesting and diverse leisure. Here are not only independently working professionals, but entire animated teams who work with guests throughout the day: in the morning they are invited to game and sports programs, in the afternoon - on theatrical submissions, in the evening - organize various shows, birthday and discos . Commands of professional animators instructors conduct sports competitions, organize master classes, for example, on aerobics and oriental dance, are trained by the Azam oriental martial arts, riding skills. One of the important directions of animation activity is animation for children. There are special children's clubs on site: for children 3-12 years old and for young people 12-15 years. It offers a variety of gaming programs, water rides, excursions, horseback riding, contests, a demonstration of artistic and animated films, various mugs work. All these events hold artists-animators in the images of fun clowns, fairy tale characters or favorite cartoons. Diverse in content, settling, costumes evening performances that are the main part entertainment program. Such events are held in different format: from small household scenes played by the animator actors to serious theatrical representations. In addition to the show in the evening, the entertainment program also includes various lotteries, all kinds of quizzes with cognitive themes.

I reviewed the structure of the service of the hotel "Heliopark Country Resort". It can be imagined as follows:

General Manager Hotel

General Manager Hotel Animation Service

Sports

chef instructor

mini club

Choreographer - Level of evening entertainment programs

Travelators (7-20 people), Decorator, DJ

The main in the animation system is the animation service manager. He submits directly to the General Manager.

As a specialist of a wide profile, manager animation activity It is intended to identify, satisfy and develop the socio-cultural interests of different groups of the population, develop targeted animation programs and social technologies of their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, introduce effective pedagogical techniques for the development of cultural and aesthetic creativity.

Each department has certain responsibilities, but there are such events that prepare all members of the animation team together.

Sports department - Heads a sports chef instructor. The work of this department is most active and tense. Throughout the day, the animators are in direct contact with tourists, every 30 minutes offer guests a different sporting events (occupations of aqua and stepaerobic, skating and skiing, paintball, fishing, tire). Each sporting animator conducts a strictly defined number of classes and should know the rules of organized games and competitions well, as well as be able to carry out safety instructions. All sports animators must have appropriate training, be always tightened, slender, funny, sociable.

Department of Show Animation. Professional dancers, musicians, artists are recruited. Also in the department, a professional choreographer is constantly working, which often combines the duties of the director of evening entertainment programs, DJs, decorator and costumes. The remaining animators are involved in work as needed. Show programs most often include humorous scenes, excerpts from famous musicals, dance performances. For entertainment guests, a striptease show is sometimes suited. The show animation is responsible for holding discos (both adults and children's), training for vacationers with dance movements, the performance of songs and for holding other music and entertainment events.

Mini Club - An important department of the animation service. The main responsibility of the animators of the mini-club is to organize an interesting, full rest for children, giving the parents to find their entertainment to taste. For each of age groups It is advisable to make a program in advance, choose the appropriate games and entertainment. At the animators of this department lies great responsibility for the life and health of children. The mini-club animators besides the entertainment function, the education function is performed and the education function, so they should know the foundations of pedagogy and psychology, to be able to answer their questions to their questions, explain the rules of the game, tell something interesting.

Become an animator is not easy. An animator must initially own certain skills of work and skills, and should also be psychologically ready for this work.

6. Development of animation programs for various categories of tourists

In my work, I will try to develop an animation program for adults and children. Because, most often tourists of the hotel "Heliopark Country Resort" are families.

So for the animator, the main task is to take the child to give the parents to give parents to calmly rest without worrying about him.

Animation program (on 1 day):

For preschoolers:

After breakfast, parents take children to a mini club.

10.00 - 11.00 - Children are made of clay various figures under the supervision of educators.

11.00 - 12.00 - declare a contest of drawings. The guys paint on a specific topic. Then everyone is awarded prizes.

14.00 - 17.00 - children go to a fabulous journey. Animators stage the fairy tale "Alice in Wonderland". Children take part in this, they are distributed roles and words. Parents can come to this event.

19.00 - Children's disco, where animators spend various contests, for the victory in which prizes are issued.

For teen schoolchildren:

10.00 - 12.00 - Sports games in the pool. For example, "Who is afraid of a white shark?", "Floating bucket" - two buckets swim around the pool. At the "Start" signal, all participants (two teams) begin to throw balls into their bucket. One player (in each team) is near the bucket and throws all the balls that do not fall into the bucket, back. The winner is the team that fastened all the balls in his bucket faster.

14.00 - 15.00 - the "knightly tournament" is arranged on the street. Participants get up on a log and fighting pillows. Who will love the winner.

15.00 - 17.00 - Game "Melvers and Umnitsa"

19.00 - Children's disco.

For young people:

10.00 - 12.00 - Water polo, volleyball is carried out in the pool. The playground is a football tournament. Optionally, you can gain commands and take part in paintball.

14.00 - 17.00 - all participants are divided into teams, and the KVN is held. A certain topic is given and the teams come up with performances with the help of animators.

19.00 - 20.00 - an equestrian walk is organized.

20.00 - Disco.

For adults:

10.00 - 12.00 - women can take part in aqua and stepaerobics. Men go fishing.

14.00 - 17.00 - In the hall there is a climbing training. At the same time, people can participate in Karting on the site. Or take on rolled rollers \\ skateboard.

19.00 - 21.00 - literary evening in the lobby by the fireplace. At the same time, in the hall, the animators spend the performance, guests take part in it.

23.00 - Disco. Animators arrange contests, such as "Miss Hotel".

For families:

"Neptune Day" in summer, construction of a snow fortress, creating ice sculpture, snowball games in winter.

You can also prepare a program in the form of a ritual holiday "Russian Care". Wooden shops and tables are placed in the meadow. In the center - the Russian oven, which is token by firewood. Girls in elegant sundresses with kokoshniki welcome guests, meet bread-salt. Tourists are preparing pies, bagels, gingerbread, caravas, try the hot chip

7. Conclusion

Global growth and tourism development worldwide big influence on the maintenance and organization of professional tourism education.

According to experts, at present, the inclusion of animated programs of cultural and educational, sports and tourist, entertainment nature in the maintenance of tourist routes and trips, in the work of hotels raises their prestige and demand in the tourist services market.

Having entertained, a person or group of people satisfies its spiritual needs, assesses his own personality, analyzes its role in the scale of various subsystems. Entertainment processes are carried out in both natural and artificially created atmosphere.

The entertainment industry, solving multifaceted tasks, in essence, forms and develops a person. Filling with entertainment, some of his free time a person restores itself and as a labor unit.

The entertainment industry acts as an independent, relatively separate element of the economic system, attracting significant material, financial, labor resources.

So, on the basis of this work, the following conclusions can be drawn:

In the modern world, in the context of tough competition in the tourist services market, it is impossible to submit a hotel complex without organizing animation activities.

Animation in hotels, plays great importance in creating a favorable psychological climate in the hotel, thereby creating prerequisites for the re-arrival of the guests, which significantly contributes to an increase in the image and income of this hotel.

8. List of references

Brymer R.A. "Fundamentals of Management in the Hospitality Industry", Moscow, 1995

Garanin N.I., Bulygin I.I. "Management of Tourist and Hotel Animation", Moscow, 2004

Glyaev V.G. "Organization of Tourist Activities", Moscow, 1996

Zorin I.V., Zorin A.I. "Vocational and career in tourism", Moscow, 2005

Kotler F. "Marketing. Hospitality and tourism, "Moscow, 1998

Basics of tourist activity. Tutorial for students of tourist lyceums and colleges, Moscow, 2001

Tutorial "Profession Animator", Moscow, 2005

Chebotar Yu.M. "Tourist Business", Moscow, 2000

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GOU SPO College of Hotel Economy "Tsaritsyno" № 37

Course work

By discipline "HOTEL ORGANIZATION"

On the topic "Animation programs: tasks, goals, prospects"

Performed:

Student group mg-34

Arutyunova Isabella

Specialty 100105.

Teacher:

Yudina E. A.

Moscow 2007

1. Introduction ...................................................... p.3

2. Animation service in hotels

2.1. Creating a certain climate in a hotel ................................................ p.6

2.2. Personal qualities of the animator ........................ p.11

3. Animation programs in the hospitality industry

3.1. Forms and tasks of animation programs ...... p.18

3.2. Sports and recreation area ...... p.24

3.3. Animators for children .............................. ..master

4. Cultural and leisure events .................. p.29

5. Animations in Russia ................................................... P.32

6. Concierge the same animator .............................. p.36

7. Conclusion ................................................ p.39

8. List of references ................................................... p.42

Introduction

The hospitality industry is quite difficult to give any particular and capacious definition due to the huge number of its components of its industries.

In the study of the nature of the hospitality industry, it is important to realize that it includes various areas and sectors, in addition, a system of relationships that exist between the hospitality industry and other industries are largely similar to it.

The entertainment sector, leisure and sports plays an important role in the overall infrastructure of the hospitality industry and solves a variety of tasks (first of all, education, formation of optimistic mood, education, recreation, development of people's culture). Filling out their leisure fun and sports entertainment and sports, the person rests and restores the strength. Entertainment enterprises and organizations include circus, zoos, rides, game, game parks, and a variety of entertainment enterprises - theaters, cinemas, concert halls, philharmonic and much more.

Entertainment and sports industry enterprises act as independent and separate links, attracting significant material, financial and labor resources.

Increasingly, tourists who are going on a journey are interested not only by living conditions and excursion programBut also the availability and level of animation team in the hotel, guesthouse or spa complex.

Animation brigades work with tourists throughout the day: In the morning they are invited to game and sports programs, during the day - on theatrical ideas, in the evening there are colorful shows, celebration of birthdays, evenings of dating, dance evenings, etc. For children and adolescents are offered Gaming programs, water rides, excursions, horseback riding, contests, demonstration of art and animated films, the work of various circles. Such activity on vacation in Turkey, Egypt, Greece, Spain, in Cyprus is especially popular.

The topic chosen by me is interesting and relevant, since a special place in hotel enterprises at the present stage of development occupies an animation service that ensures the organization of animation activities of tourists. It is the animation that is a source of a large additional profit of the hotel, and the attractiveness of the tourist enterprise, so all modern hotel enterprises are interested in the professionals of this profile. In my work, I will reflect all the directions of animation programs as in Resort Hotelsand the hotels of business destination.

2. Animation service in hotels

2.1. Creating a definite climate in the hotel

Each person, moving to the rank of tourist, in some sense changes internally and is waiting for the upcoming rest not just the physical and psychological restoration of the body, but also something special and unusual. Hotel and should be the place, faith, magic fairy taleWhere they could plunge, discover the completely different world of the Universe and forget this week, two, three pressing problems of their real life.

And one of the main tasks facing the management of the hotel hosting tourists is not to deceive these expectations.

Therefore, everything that is done at the hotel is aimed at organizing the most comfortable conditions for recreation, creating an atmosphere of abundance, a holiday, in general, all those prerequisites, in which the tourist would have wanted to return to this hotel again and again.

The implementation of these tasks is carried out by all hotel services. Starting from Reception workers who meet the tourist on the day of his arrival, maids, retractable rooms, security workers, ensuring the safety of staying at the hotel, service personnel, other service areas and ending with top managers, seek to comply with this presentation. From everyone together and each separately the mood of the tourist, the feeling of pleasure and good impression from the rest.

Therefore, in training the staff of the hotel, except for professional knowledge, skills and skills, managers will definitely pay attention to such qualities as tactfulness, friendly, delicacy, sociability, the ability to carefully listen to and respond to the difficulties and problems with the tourist so that he felt the most Dear and welcome guest. One of the components that creates a psychological atmosphere have a nice rest, It is a friendly attitude towards guests and an indispensable, sincere smile on the faces of serving people. This is the "plus something else", the highlight, which is not included in the price, but only implies, plays a large role in creating an image and the finished image of the hotel, reviving the diverse range of services provided and accommodation.

In addition, the hotel's administration tries to organize work, based on an individual approach to each client.

Congratulations on the birthday of tourists: on the basis of registration sheets, employees allocate guests, whose birthdays fall on the hotel stay at the hotel. In advance for every birthday girl, a greeting card is preparing, the table is festive in the restaurant, the cake is ordered, the music sounds in his honor, and in the evening the animators from the scene congratulate tourists and say wishes.

Tourists who come to the hotel more than once are called "Repeat Guests". When settling such clients, the administration sends in advance to the room basket with fruit and a postcard. Tourists who come to the hotel are repeated - these are grateful and, of course, desirable guests, it means that they liked the last time they decided, with the possibility of such a variety of hotels, spend their vacation here again. In addition, they are happy to recommend him and their friends, relatives, colleagues at work. Therefore, the administration is interested in their own, as much as possible and pays special attention to them.

All information on tourists is entered into the hotel's computer base. Using your data bank, the administration leads with guests correspondence: congratulates them on holidays, with birth days, informs about innovations in the future season, invites you to visit the hotel during the holiday period, offers discounts. The administration gives such guests a priority, they can be allocated the best rooms The hotel is provided with significant discounts for services.

A special approach requires VIP clients. The name itself speaks for itself - these are very important people: politicians, artists, large businessmen And others, well-known personalities. The administration is preparing for their meeting, sends champagne into the room, fruits, organizes an additional security system, offers additional services, booking places in special restaurants, organizes a transfer from the hotel to the airport, etc. A visit to the hotel VIP clients increases the hotel's image significantly increases significantly His income affects the pace of development of the hotel.

The hotel infrastructure should include all the services needed for a comfortable stay and effective holiday. The higher the category of hotel, the greater requirements are presented to the service sector. Hotel is like a mini-town, which has its own doctor, providing round-the-clock medical service guests; and a mini-kindergarten with their nurse, nurse, educators who can fully take care of children, and enable parents to relax and relax peacefully and fully; This and hairdressers, where they can satisfy the most exquisite requirements of guests from different countries; And shops that have in their range a wide variety of goods needed by tourist on vacation. Each hotel has its own security service, which guarantees guests security and peace.

Another important service at the hotel is Guests Relass. This service is a mediator between the guests and the hotel. With all issues arising from the hotel in a hotel, claims, wishes, tourists are addressed in this service. The task of the personnel of this service is to listen carefully, try to help, correctly and delicately solve the problems that have arisen. In addition, the service constantly conducts a surcharge of guests to study the requirements, tastes, wishes of tourists, identifying some negative points in work. It helps to adjust the work of all hotel services, improve and improve the service. But the main people playing an important role in the creation of a particular psychological climate in the hotel are animators, their personalities and their ability to create a special mood from tourists and feeling comfort and comfort.

2.2. Personal qualities animator

From the qualifications of the same animation specialists, it depends on whether a tourist will be remembered for a fairly short-term vacation in this hotel.

Animation is a whole branch in hotel service, an integral part of the entire club of the hotel (restaurant, sports ground, swimming pool, etc.). Animators are essentially the same tangeakers that hire so that none of the guests do not miss. In short, the animator is the soul of society, a person who must support the mood of the public at the highest mark. After all, it is not for nothing that the word "Anima" means "soul", "Spirit". But here the main thing is not to overdo it and make everything that guests are satisfied with the rest and work of the animators team.

Animator - The same artist, and all his activities require constant self-dedication - daily, every minute, for fifteen and more hours per day. Not everyone can withstand such an active and rhythm rhythm, so it is so important to organize the work of the animators. A good animator is half the success of any event. Whether it is a birthday, a wedding or corporate party. It has long been the era of template holidays with tamadas, toasts and traditional, sinking contests. New century Dictates new standards of the holiday. And the animators here fulfill an important role.

Who can portray animators? Yes, anyone! Animators are both clowns familiar to us, and the characters of famous cartoon and artistic films, these are robbers, and pirates. In a word that your soul will only wish.

Animators are equally interested in children, and adults. Children will gladly take a fun game, and adults will gladly remember childhood, participating in interesting contests. The speeches of the animators are particularly interesting in that they include the viewers of the program in an exciting interactive effect.

Animator training is held today by many organizations, because it is really the profession that needs in the field of holidays.

The structure of the animation management can be imagined as follows:

General Manager Hotel

Animator manager

Methodist Animator Organizer-Animator

Animators-performers

The main in the animation system is the animation manager. He submits directly to the General Manager, who, in turn, is subordinate to the owner of the hotel.

As a wide profile specialist, an animation manager is intended to identify, meet and develop the socio-cultural interests of various populations, develop targeted animation programs and social technologies for their implementation, stimulate innovative movements in the field of tourism, manage the economic mechanisms for organizing animation activities, introduce effective pedagogical techniques development of cultural and aesthetic creativity.

The principal peculiarity of the animator specialist is that knowledge of sociology, economics, political science, the rights, theory of management, the foundations of the director and a number of others, socially significant and very prestigious sciences today acts as an end in itself, but as a significant means of implementing the leading metafunction of socio-cultural activities. - the admission of a person to the achievements of world culture, the all-time development of its creative potential.

An animator manager should know the psychological and pedagogical foundations of the temporary team management, with which it works, to be a leader in a variety of tourist groups, differing in age, composition, education, social situation, be able to influence the opinion of others.

It is important to leadership, namely: the ability to exercise the initiative, attract and direct the attention of others, to offer them a decision, the ability to talk in the language of their supporters.

Animatib managers must have high business qualities, deep knowledge of people's psychology, practical skills of work in a well-established mechanism.

Animation manager obey:

· Methodist-animator (choreographer), which is engaged in the preparation of scenarios and the formulation of the show, the development of costumes and rehearsals;

· An animator organizer that provides the organization of the animation process with everything necessary.

In addition to people who are directly part of the Animation team, the artist (if it is not among the animators), which draws decorations to ideas, draws an announcements, posters and other materials, and tailor, which sews and responds to them. For evening costumes of animators.

Become an animator is not easy. An animator must initially own certain skills of work and skills, and should also be psychologically ready for this work.

In addition, special seminars and practical dance classes are being held, developing a program for the season, holding sports games and competitions. Every two weeks the animation program is changing, so the working day of the animator is very tense.

Morning starts at seven hours. Personal hygiene, charging, breakfast.

At nine in the morning, animators gather at a meeting, where organizational issues of the coming day are solved, after that, communication with guests begins - yoga classes, morning gymnastics.

After lunch and water gymnastics in the pool - a break to the dinner itself, well, the dinner follows the most rich animation program: performances, dances with guests, chat in bars, entertainment shows.

Together with the animators, singers, professional dancers and musicians, who often invite the hotel specially for the evening and pays for the hotel.

The earnings of the animators themselves vary depending on the experience: an animator that does not dance, but only entertains the public, can offer a salary of 250-300 dollars. And dancing, singing and playing on musical instrumentsHolding at least English (and better and German) Animator language can earn 600 or more dollars a month. In foreign hotels, knowledge of Russian language is also very important - in summer, up to 70% of guests in this hotel are Russian-speaking tourists, therefore there are many people from the animators from the CIS countries.

With well-developed club recreation systems, a large number of experts in the field of animation activity are required.

By and large, the activity of the animator is aimed at the development of tourist creativity, enrichment of the content of animation activities, the search for new forms of work, taking into account modern requests, the use of material and expressive funds in full.

And if we arm tourism workers with interesting and fascinating programs that take into account age and psychological features, local traditions and traditions of other countries, it will make tourism massacre, able to involve all social selections in their sphere, including young people.

Considering software tourism and animation service in hotels, we can conclude that in modern world In the face of tough competition in the tourist services market it is impossible to submit a hotel complex without organizing animation activities.

3. Animation programs in the hospitality industry

3.1. Forms and tasks of animation programs

Currently, a completely new direction has been actively used all over the world - animation, i.e., revival of recreation Iorganization of immediate impressions from personal participation in events.

This phenomenon in tourism is born by competition between equal over the magnificence of interiors and the service resorts.

Animation (from Latin Anima - Soul; Animatus - Animate) or Leisure, human activity is primarily related to recreation (from English. Recreation is the restoration of forces). In the intelligence of tourist terms, the concept of "recreation" is determined as "expanded reproduction of human forces (physical, intellectual and emotional)". The encyclopedia of Tu-rista determines recreation as "restoration and development of human physical and spiritual forces by recreation, including tourism classes."

The moral and psychological climate in society, its cultural level, physical and moral health depends on the organization of leisure of the population.

Recreation is the restoration of human forces.

Rest is a tool by which the pre-formation of the strength and performance of man occurs.

Leisure can also be defined as a means of restoring human forces in the process of its activities (for example, amateur-like classes); i.e. leisure is part of the rest, because it does not include a dream and other immutable costs that we could call rest (Fig. 1).

Fig. one. Recreation

Tourism is one of the most active and interesting types of leisure, which combines simultaneously fascinating and poster. In hikes, travel, travel, patience, courage, endurance, lu-dignity are brought up; On excursions, cognitive actuativity is encouraged; Creative ways are developing in clubs in interest.

Animation is treated as activities to develop and present special programs for conducting free time. Animation programs include sports iggs and competitions, dance evenings, carnivals, games, hobbies, classes included in the sphere of spiritual interests, etc.

Animation is a new direction in the tourism, which is when "breathing the soul" in tourist programs and thereby attract participants to them. Consequently, the animator is a specialist, which is engaged in the development of individual and co-leisure leisure programs, orienting the man in the diversity of leisure types, organizing full leisure.

The recreation program is a combined common goal or ahead of the plan for tourist, physical education and wellness, cultural, educational and amateur occupations.

Animation as a factor of social activity of a person is stepping as a form and method of studying the current Praktik, requiring professionally trained specialists of this area of \u200b\u200bsocial activities.

One of the directions of animation in the tourist industry is the animation of leisure tourists in hotels and recreation centers (resorts), where animators work with tourists constantly, and the main task of these workers is not to give people to miss.

Most often, such employees are found in the "All Inclusive" type clubs. Day Tourists can see them for the counter of the boutique or learning newcomers on the court, in sports or fishing, organized for tourists.

In the evening, the same animators organize a colorful show, which involves the participation of tourists in it. As a form, animators have bright T-shirts. On a T-shirt - a card with the name of the animator and the flags of the countries whose languages \u200b\u200bhe owns.

Preparation and development of animated programs - special activities of the tourist industry. They include sports games and contests, dance evenings, carnivals, games, classes included in the sphere of spiritual interests, etc.

The recreation program is a common goal or an idea of \u200b\u200bthe plan for tourist, physical education and wellness, cultural, mass, cognitive and amateur occupations.

The functions of animation programs are the organization and management of cultural, wellness and sporting events, their further distribution among tourists.

During the formation of the animation program, its organizers should be answered:

1. For whom is the program where it is determined by:

· Age and sex of future spectators (if family hotelwhat its contingent will watch our program, the older people, etc.);

· Social situation and professional employment (whether our hotel is a closed club for aristocrats and selected part of businessmen or this is a youth camp for students)

· Nationality (features of cultures and traditions);

· Lifestyle of vacationers in the hotel of people (classic, extreme, "domostroy", etc.);

· Health condition (especially this is important in the development of sports programs);

2. What is based on the animation program (the main idea and the goals of its achievement);

3. How to build an animated event.

As a rule, at the beginning of the new season, the chef animators when promoting the team develops and approves an animation program for the entire season.

For every day of the week (by the hour), an accurate schedule of events is drawn up, and for each member of the team is assigned certain responsibilities for their conduct.

The overall animation program is preparing in such a way that entertaining and sports elements are diverse in their form, are interesting to tourists and so that more participants can be involved in the events.

Evening shows should be repeated no more often than once every two weeks, at the rate of usually two-week staying at the hotel. Scenario, music, light, choreography, costumes - everything is clearly thought out and is organized by team members and a leader who often takes part in show programs.

During lunch and in front of dinner, the animators meet guests at the entrance to the restaurant, wish a pleasant appetite, get acquainted with newcomer guests, communicate with those who played today, are sitting at the tables, and trying to prevent pauses in a conversation, entertain guests and invite to participate In games and entertainment shows after lunch.

All animators not engaged in the performance take part in the preparation of evening shows and entertainment programs: prepare scenery, costumes, another props, make actors make up, help them get dressed, etc.

3.2. Sports and recreation

Sports animation involves theoretical training, as the result is possible only when there is a theoretical base.

At the heart of sports animation lies a healthy lifestyle. A healthy lifestyle combines everything that contributes to the fulfillment by the person of public, professional and domestic functions.

Conservation and health promotion are the main functions of sports animation.

Of particular importance in the complex of events aimed at entertainment of tourists is given to all sorts of sports activities, competitions, competitions.

And here everything can be used, which is worked out and created by humanity in this area at the moment. This has long been familiar to all games with well-known conditions and rules; and very new, designed right here in the process of communication; And offered by someone from the vacationers, modernized, adapted to this situation and borrowed from colleagues from the neighboring hotel.

In games, animators take part as players leading and judges. Their task includes heating of interest and control over the course of the game, consulting possible conflict situations.

During the game, the animator clearly sets out the rules, ensures its continuity, security, organized principle and ending with the obligatory result and announcement of the winners.

Animators create such an atmosphere of passionateness and excitement that tourists are nearby switch their attention to the game and little-inlets are drawn into the process.

Dynamic, the factory nature of adversarity allows people to liberate, show some abilities, talents. And, in addition, team games are also brought together.

Consequently, the atmosphere of rivalry created - on the one hand and collectivism, mutual executions - on the other, contribute to the revival of rest, and this is the main task facing the animators.

3.3. Animators for children

One of the important areas of animators in hotels is animation for children.

On the territory of five - four-star hotels there are special children's clubs: "Mini" - for children 3-12 years old, and "Junior" - for young people 12-15 years. Here parents can leave their children for the whole day under the supervision of experienced animators (as a rule, with pedagogical education) to travel to their pleasure to interesting corners, or calmly lie near the beach.

About the presence of a mini club in the hotel notifies a large colorful stand set in the hotel's hall, at the entrance to the main restaurant or on the beach, on which the work schedule is painted and the upcoming events for children, in order to enter the hotel in the entrance to the hotel, the guests could quickly navigate and determine there Your child. The name of the mini-club is purely individually, but it determines the further policy and motto of this department ("Pink Hippo).

The work plan, as well as the general plan of animation activity in the hotel, is drawn up in advance and, perhaps, is adjusted during classes, depending on the contingent of children and other conditions. In this regard, we must successfully combine and have the optimal number of sports and cultural events necessary for the development of the child.

Work in the mini-club Animator is a big job, so, this person must take into account a number of physiological and psychological features of children of different ages, to create such conditions so that any child is wondering in it and he was able to show and realize himself as a person.

To organize efficient work with children, it is necessary to have the appropriate premises of children's stay in summer months And in bad weather, equipped with various inventors for drawing, modeling, mobile and educational games, etc.

Every day it always begins with dating (children get up in a circle, call their name, repeat and remember the names of others) and has its own theme that is revealed during sports and cognitive classes and competitions, jointly set little performances, concerts and holidays.

In the evening, everyone gather to the presentation, where disguised and painted with animators play in the scene in advance those learned roles.

So, the work of the Mini Club in the hotel - the creative and painstaking process and the task of the children's animator is not just the organization of leisure children, the development of their cognitive, physical and psychological sphere, but also such an organization in which every day held by the child in the mini club, It would turn into a whole event, a holiday that will remain a vivid impression of his recreation.

4. Cultural and leisure events

The basics of cultural and leisure animation of tourist service in hotels is:

· An integrated approach to the organization of events;

· Freedom to choose these events;

· Theatricalization: the use of a variety of techniques and all types of art (painting, music, literature), while the course of the event is determined by the script;

· Personification.

The traditional forms of organization of such events include:

· Carnival (folk walking in the form of a street procession, parade, masquerade),

· Rauta (collection of people who are not involved in dancing);

· Banquet (mass collection of people, based on abundant treats);

· Mystery (theatrical setting of the play of religious content);

· Rius (an event for visiting the audience to presentations, cultural and leisure programs);

· Ceremony (a cult reverent / state / act, which is carried out in strict order / ceremonial /);

· Show representation, mass spectacle.

In order to successfully make an entertainment program for the hotel, you must decide on near the criteria , namely, with:

· The genre in which a special atmosphere and sensations for viewers (drama, clownade, musical, etc.) are created. At the same time, the numbers and fragments should be combined in such a way that a single picture and the associated structure of the elements of this presentation;

· The name of this show that creates a mood and reveals its essence;

· Scenic plan in which the list of elements, fragments, events in the process of their development, characters, their relationship and movement are indicated. Be sure to be the tie, climax and junction:

· Script, i.e. detailing points scenic Plana, as well as work on the literary part - the study of monologues and dialogues, studying speech style;

· Director's plan - translation of literature on the language of action (if this is a statement based on the literary work), the preparation and coordination of the continuous effective chain, and work with equipment, light and sound.

In addition, it is important - where this action will be played (on the summer site, at the bar, near the pool), to determine the tempo, rhythm, the inclusion of spectacular moments and the rehearsal period.

Evening performances are the main part of the hotel's entertainment program. They should be very diverse in content, settling, costumes and interesting for all vacationers. As a rule, all animators take part in them. The organizers seek to make every representation with bright, colorful, memorable, in each of them should be their highlight.

And in the form of the evening show there are a very different: this is a small household scene, played by the actors-animators, and a seriously theatrical view in which the audience from the hall, guests, pre-invited to one or another role can take part.

5. Animations in Russia

Animation as an independent industry hotel business It appeared in Russia, when 5 years ago at the first hotel of Heliopark Hotels & Resorts, near Moscow, animation services were organized for the first time, then distinguished from Western samples. Since then, the Russian approach to animation, adapted to the needs and mentality of domestic tourists, has consistently developed by network specialists. Today, the professional organization of animation programs is still business card Heliopark Hotels & Resorts hotels and a mandatory attribute for recreation in country and resort hotels network.

In Russia, the most traditional forms of animation - "Neptune Day" in summer, construction of a snow fortress, creating ice sculptures, snowball games in winter, "Knight's tournament", "Gladiatorovskaya fighting", holding extreme games "Last Hero", " Uninhabited island" In any Russian city in the service program, you can enable a visit to the Russian hut - a real or stylized under ancient. Tourists there can be taken on top of the troops with buboins, show the theatrical presentation: "Ancient Masters" in Russian national outfits Tkut carpets on a weaving machine; Blit baskets, lukshka, lapties; cut off spoons, plane; Russian folk songs and dancing are performed.

You can also prepare a program in the form of a ritual holiday "Russian Care". Wooden shops and tables are placed in the meadow. In the center - the Russian oven, which is token by firewood. Harmony sounds, Balalaika, folk songs create a special color. Girls in elegant sundresses with kokoshniki welcome guests, meet bread-salt. Tourists prepare cakes, bagels, gingerbreads, caravas, try the hot dog, get a book with recipes for the preparation of Russian folk dishes.

No less interesting will be to take part in the "Bogatyr Tournament", where a meeting with Ilya Muromers, Dobryna Nikitich and Alesh Popovich, will occur. For this, the fortress is erected, the theater representation takes place: horse racing, throwing copies, archery, lifting weight, battle on swords, passing an improvised medieval bar of obstacles, manifestation of smelling and resourcefulness. Each new competition puts the participant before the choice: to get away from the distance or continue the struggle for the title "Bogatyr of the Russian Earth".

Tourists can get to the "Gypsy Tabor": Polyana, Chibutes, Tents, Horses, Bear Tied to Wood, Bonfire. Guests treat wine, gypsy songs, beauties in motley clothes perform incendiary dances. And the old gypsy will predict the fate of the cards or goes in hand.

This is Russian exotic. Of course, B. different countries There is a variety of cultural and entertainment programs - from traditional to exclusive. Some of them may well be borrowed by our resorts. For example, tomato battles arrange in Colombia, in Italy - orange, in Thailand and Indonesia - banana. The main thing is fruits and vegetables should be soft so that opponents do not cripple each other. Our tourists are probably enthusiastic to take part in such events.

On the territory of many resort complexes Tunisia can be found bazaars on wheels that come for one day and demonstrate the Eastern Folklore Show with belly dancing. On Sri Lanka, festivals "Dances of the East" are arranged every Sunday, everyone can undergo short-term training for the art of oriental dance. We have a fashion for Arab dances in full swing - a few lessons for vacationers will be very appropriate.

In Italy, the animators group are arranged by theatrical show presentations in Rome - gladiator fights in the Colosseum, the torch processions of the Crusaders, the knights contests in the temple of all the godteon gods, the Renaissance Balls. It is quite appropriate to the analogy with the tournaments of the Russian warriors, which we talked about above.

In the Czech Republic and Hungary, the show programs "Meeting with Ghost" are developed - theatrical ideas in which animators play tourists and involve adventure-free adventures in amazing. In Russia, with unclean strength, too, "everything is in order", and lovers of adrenaline a lot.

6. Concierge the same animator

In Moscow, mostly all hotels are busy hotels, and the usual animation program service in these hotels will not be acceptable, since customers business hotels are businessmen. And in quality additional services Some hotels, such as "national", Metropol and others, consider services such as Guest Relations and concierge service.

The main functions of Guest Relations lies in providing complete information about the hotel features with a list of current and planned activities, information O VIP service, medical care, and the provision of nanniki services and much more.

Concierge functions in most cases relate to guest leisure: this is an order of seats in restaurants, booking aircraft and train tickets, train tickets, the organization of excursions, as well as information about various institutions and events in the city.

Concierges are service personnel in the hotel. But the concierges may not be employees of hotels, but independent entrepreneurs buying the right right to engage in this work on its territory. They themselves hire assistants.

There is an organization "Golden Keys of Concierge", which includes concierge better hotels Moscow and St. Petersburg. The specifics of the work of the concierge in the hotel is to provide the client with absolutely any services, and especially those that cannot be performed within the hotel. The advantage of the order of services at the concierge is that the client receives all of the hands - the hands of the concierge, without spending time to handle various requests to different firms and people. Moreover, it does not matter whether it is a hotel or not. Ordering services from our concierge, the client can be sure that his request will be performed exactly on time, qualitatively and clearly, as all employees are professionals, have a lot of work experience and many business connections in Moscow, in Russia and abroad .

Here are the main types of services provided by the organization, although only the client's imagination can be the limits of this list:

· Auto transport. Passenger / Limousine / Cargo / Miniature / Buses.

· Excursions / guides.

· Translators.

· Theater tickets. Purchase / delivery.

· Flights. Booking / Confirmation / Date Change / Delivery.

· Railway tickets. Booking / Delivery.

· Rent mobile phones.

· Service at the airport by VIP class.

· Bodyguards.

· Flowers. Purchase / delivery and much more.

The most inventive and experienced concierges are performed and unusual orders. Example: The guest, who arrived from Italy to Moscow for business purposes, must congratulate his wife happy birthday. He addresses the concierge of the hotel, where he stayed with a request to deliver a bouquet of flowers to Italy his wife. In this case, the concierge must contact the Concierge Service of Italy and agree on the delivery of a bouquet at a specific address. For the birth of the rich clientele the concierge leaves years. In addition, you need to know a lot and be able to be a good concierge - to know in all the details the life of the hotel and its services, speak in several languages, have a sociable nature, have good connections in the city, and maybe even beyond. In some hotels there are special groupscarrying out the functions of concierge, guides, translators. Groups work with tourists who do not own a local language.

Conclusion

Global growth and development of tourism throughout the world has a great influence on the content and organization of professional tourism education.

According to experts, currently the inclusion of animated programs of cultural and educational, sports and tourist, entertainment in content tourist routes And trips, the work of hotels will increase their prestige and demand in the tourist services market.

The entertainment industry aims to create entertainment conditions, i.e., the set of phenomena, from the presence of the entertainment process.

The social orientation of the development of the entertainment industry is expressed in the fact that it serves the formation of new personal and social needs, as well as manifestation and development of needs for the prerequisites. The entertainment industry, solving multifaceted tasks (first of all the upbringing, formation of optimistic mood, education, recreation of human culture) in essence forms and develops personality. Filling with entertainment, some of his free time a person restores itself and as a labor unit.

The development of the entertainment industry in various countries allows us to submit the principal composition of its independent units.

The field of public service includes enterprises of tourism, including tourist accommodation facilities. A number of enterprises, organizations, institutions ensures entertainment in the form of their non-core activities. In addition to hotels, they include recreation areas and historical sights.

The entertainment industry acts as an independent, relatively separate element of the economic system, attracting significant material, financial, labor resources. In this regard, the Entertainment Industry Entertainment Plan is characterized by specific technologies, management systems, activities, organization of labor, personnel.

The study of tourists as consumers of concrete results of the entertainment industry is certainly important. In a broad sense, the joyful emotions of the tourist may be associated with any moment of the tourist trip (movement to the place of recreation, the fact of the change of its location and the rest). Special activities are carried out, purposefully causing appropriate emotions. The patterns of product consumption of the entertainment industry should be studied in comparison with the previous human life.

So, on the basis of this work, the following conclusions can be drawn:

1. International tourism plays an increasingly prominent role in the global economy and becomes one of its most important factors. An increasing importance is paid to animation technologies in tourism.

2. In the modern world, in the context of tough competition in the tourist services market, it is impossible to submit a hotel complex without organizing animation activities.

3. Animation in hotels, plays great importance in creating a favorable psychological climate in the hotel, thereby creating prerequisites for re-arrival of guests, which noticeably contributes to an increase in the image and income of this hotel.

Bibliography

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2 . Glyaev V. G. "Organization of Tourist Activities", Moscow, 1996.

3 . Dolmatov G. M. "International Tourist Business: History, Reality and Prospects", Rostov-on-Don, 2001.

4 . Zorin I. V. "Personnel Management. Planning career in tourism. " Moscow, 2000

5 . Quarterna V. A. "Finance and Statistics", Moscow, 2003.

6 . Kotler F. "Marketing. Hospitality and tourism, "Moscow, 1998.

7 . Chebotar Yu. M. "Tourist Business", Moscow 2000.

8 . Mushanovsky A. D. "Hotel and Tourist Business", Moscow 1998.

9 . Newspaper about emigration, work, rest, studies abroad "Zagred", 15 (68) April, 2002.

10 . Magazine "Voyage", April 2000

11 . Magazine "The whole world", №35 (2) 2002.

12 . Journal "Tourism", № 37 1997.

Animation is a relatively new direction of resort activities, involving the personal participation of tourists in gaming and theatrical show programs, sports and cultural and entertainment events. This phenomenon is a reducing competition between the resorts seeking to diversify the rest of their customers. Animation brigades work with tourists throughout the day: in the morning they are invited to game and sports programs, during the day - on theatrical presentations, in the evening, the colorful show, celebration of birthdays, dating evenings, dance evenings, etc. For children and adolescents, gaming programs are offered, water rides, excursions, horseback rides, contests, demonstration of art and animated films, the work of various circles. Such activity on vacation in Turkey, Egypt, Greece, Spain, in Cyprus is especially popular. In the process of interaction between tourists and the hotel staff, the hotel's attitude towards the hotel is formed, the schedule installed in it, the service, comfort created specifically for it, which means that the attitude towards rest. The goodwill and professionalism of the entire staff of the hotel hosting the guests, largely depends: whether the tourist will want to come to this hotel again.

From the qualifications of the same animation specialists, it depends on whether a tourist will be remembered for a fairly short-term vacation in this hotel.

Animation is a whole branch in hotel service, an integral part of the entire club of the hotel (restaurant, sports grounds, swimming pool, etc.). Animators are essentially the same tangeakers that hire so that none of the guests do not miss. In short, the animator is the soul of society, a person who must support the mood of the public at the highest mark. After all, it is not for nothing that the word "Anima" means "soul", "Spirit". But here the main thing is not to overdo it and make everything that guests are satisfied with the rest and work of the animators team. Animators are equally interested in children, and adults. Children will gladly take a fun game, and adults will gladly remember childhood, participating in interesting contests. The speeches of the animators are particularly interesting in that they include the viewers of the program in an exciting interactive effect. Animator training is held today by many organizations, because it is really the profession that needs in the field of holidays.

Together with the animators, singers, professional dancers and musicians, who often invite the hotel specially for the evening and pays for the hotel. With well-developed club recreation systems, a large number of experts in the field of animation activity are required. By and large, the activity of the animator is aimed at the development of tourist creativity, enrichment of the content of animation activities, the search for new forms of work, taking into account modern requests, the use of material and expressive funds in full. And if we arm tourism workers with interesting and fascinating programs that take into account age and psychological features, local traditions and traditions of other countries, it will make tourism massacre, able to involve all social selections in their sphere, including young people. Considering software tourism and animated service in hotels, we can conclude that in the modern world in the face of tough competition in the tourist services market it is impossible to submit a hotel complex without organizing animation activities. In the modern world, in the context of tough competition in the tourist services market, it is impossible to submit a hotel complex without organizing animation activities.

When implementing an animation strategy for the main animation manager, the priority is to create a viable structure. Bringing the organizational structure of the animation service in line with its strategy and strategy of the hotel company as a whole is one of the basic principles of strategic management. This emphasizes the importance of animation activities in the overall strategy of the hotel enterprise and the need to ensure this activity with resources (human, material, financial). This also testifies to the fact that for the hotel's leadership, the animation activity is strategically significant.

When forming the organizational structure of a large hotel company service, consisting of several functional divisions, it is necessary to strive to create such a communication system and coordination, which:

1) maximizes the contribution of units to improving the quality of animation maintenance;
2) limits the cost of implementing animation services;
3) Minimizes the consumption of time and energy to contact between divisions, services and departments of the hotel.

A classic way to coordinate the actions of the organizational units of the unit is to determine their place in the hierarchical structure in such a way that the most closely related units are accountable to the Main Manager for Hotel Animation.

In order to combine the strategic efforts of interconnected structural units, the Chief Animation Manager may use coordination teams, the Groups on the implementation of interfunctional tasks, a system of mutual formalized reporting, to focus on work in teams and cooperation. The decision to make a decision should be transferred to a lower level of management or directly on the animators (performers), which are located on the "forefront" and have the necessary information to assess the factors and the consequences of the implementation of decisions and action.

In the process of developing animation activities, changes in its concept and strategy The organizational structure of the service should also be changed, since it is impossible to implement a new strategy within the old organizational structure.

The structure of the animation service of the turcomplex can be proposed as the most optimal tool for solving the main tasks and the implementation of the main functions of animation management. Theoretically, each employee of the animation department should specialize in some kind of one area, but in practice on budget considerations it is rarely possible to implement. However, it is necessary to strive for this.

The formation of an effective organizational structure of animation management is one of the most important tasks of the main animator TC. Depending on its magnitude, various (more or less branched) organizational structures of the animation service are possible - departments (Figure 4).

The structure and personnel composition of the TC service depend on its size and type, functional purpose and the nomenclature of technical animation systems, geographical location, concepts and animation programs and other factors. Consider the most common option of the staffing structure of the hotel's animation service consisting of several departments (sports animation, show animation, mini club, creative training department, etc.).

Each department has certain responsibilities, but there are such events that are preparing all members of the animation team together. The smaller the quantitative composition of the animation service, the greater the load falls on its members, the more they should help each other and be interchangeable. Consider the terms of the responsibilities of each of the Animation Services Departments.

Sports department - heads a sports chef. The work of this department is most tense and active, as sports animators are in direct contact with guests throughout the day (in motion, in the game), spending most of the time near the pool or on the playground. Throughout the day, they offer guests different sports events every 30 minutes (aerobics and rhythm activities, water skiing, water polo, beach games, darts, badminton, etc.).

In the sports animators group, the responsibilities should be clearly distributed, so that their work and recreation are alternated, as they spend a lot of energy when conducting their events. Each sports animator conducts a strictly defined number of activities and must know the rules of organized games and competitions well, as well as be able to conduct the necessary safety instructions.

The main complexity in the work of sports animators is to attract guests to their activities. It is especially difficult to score the right number of people for sports games during the daytime, when they prefer to relax and sunbathe. Animators have in this case to show maximum ingenuity: change in clown costumes, distribute invitations, declare the prizes on radio, etc. It is even more difficult to keep interest in your events so that guests want to come on them and the next day. To do this, the animator has to constantly come up with some details, raisins, surprises, so that any game has turned into a fun show.

Despite the fact that the main task of sports animation is to ensure resting maximum physical exertion and the involvement of them as much as possible in their activities, it is important to comply with everything in a measure, remembering that there is a category of guests who do not accept active leisure and large physical exertion . These people will find a different way to have fun, so the animator can be persistent in moderation, but in no case can not be intrusive.

All sports animators must have appropriate training, be always touched, slender, funny and sociable.

The show-animation department is usually created in large hotels where it is possible to pay for the work of the animation team. In this case, professional musicians, dancers, artists are recruited. But the majority of hotels and tour cells do not have the ability to pay for the work of professional artists, so all show presentations are preparing animators from other departments together.

A professional choreographer is constantly working in the show animation department, which often combines the duties of the director of the evening entertainment program, DJ, decorator and costume. The remaining animators are attracted to work in the department as needed.

If evening entertainment programs are arranged often, then in the daytime, free from occupations with guests, rehearsals are held. Typically, animation services have their own developed programs and scenarios that are offered to targeting animators.

Show programs most often include humorous scenes, excerpts from famous musicals, dance performances. Depending on the hotel's financial capabilities, professional pop and folklore groups, circus artists, etc. can be invited to entertain guests. It makes a variety of a program and gives an animation team to relax.

The show animation is responsible for holding discos (both adults and children's), training for vacationers with dance movements, the performance of songs and for holding other music and entertainment events.

The mini-club is an important department of the animation service, especially for hotels and tourocracks focused on attracting family tourists. For them, the opportunity to relax along with the family and not to be burdened constant classes with children is a very attractive factor. The main responsibility of the animators of the mini-club is to organize an interesting, full rest for children, giving the parents to find their entertainment to taste.

As a rule, the mini-club is located on the territory of the tour account, in the most beautiful, cozy and calm corner. It should be well equipped: at least - have a relaxing room with a TV, comfortable children's furniture, a set of games and an open playground. Some hotels have several playgrounds with different inventors and a children's pool. He heads this department chief mini club. The number of animators employed in the mini-club depends on the size of the tour acc. It is better if several animators work in the mini club, because in this case they have the opportunity to deal with children in age groups.

For each of the age groups, it is advisable to make a program in advance, choose the appropriate games and entertainment. At the animators of this department, there is a big responsibility for the life and health of children, so they should well know age characteristics, remember that children cannot be under the scorching rays of the sun without hats, carefully monitor their behavior in water, etc.

The mini-club animators besides the entertainment function, the education function is performed and the education function, so they should know the foundations of pedagogy and psychology, to be able to answer their questions to their questions, explain the rules of the game, tell something interesting.

Department of Creative Classes - Animation Service Department in TourCompleks, which do not have a sufficient material base for organizing leisure activities. This is the organization of clubs in interest. Here they can offer guests to do knitting, embroidery, burning, modeling, drawing, beadwork, etc.

These departments in Turkompleks and hotels located in the centers of any craft or folk fishing are especially well taken. Tourists with great pleasure under the guidance of experienced masters are trying to paint the nevoshka or to upstand the lace.

The considered departments are most common in the animation service, the structure of which may be more extensive, which depends on the diversity of the services provided. For example, this service may include in its composition instructors for swimming and organizing campaigns, aerostat pilots, etc.

However, most of the hotels and TC are rather modest in quantitatively an animation command. In this case, it is very important to properly organize the work of all departments of the animation service to achieve high maintenance results and satisfying all the interests of vacationers.

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The structure of the animation service in the hotel. Organization of animation activities in the hotel

1. Introduction

2. Animation service, as an additional hotel service.

2.1 Typology of animation

2.2 Classification of tourists

3. Varieties of animation programs

4. Description of the countryside

5. Tasks and structure of the animation service

6. Development of animation programs for various categories of tourists

7. Conclusion

8. List of references

Animation Programs in the hospitality industry

The role of cultural events in the provision of additional services in hotels and tourist

Work on the organization of recreation and entertainment in hotel

Advertising on hotel enterprise

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